We are a social business committed to energy access and digital access in Africa. We make accessible to all innovative products that meet the needs of local populations to change their life. Baobab+ is available in Senegal, Mali, Madagascar and Ivory Coast. Baobab+ is part of Baobab Group, a digital finance group specializing in financial inclusion in 9 countries in Africa and China.
Job Overview
- We are seeking a highly skilled and experienced Social Media Metric Analyst to join our dynamic team.
- The ideal candidate will be passionate about social media trends, possess a deep understanding of various social media platforms, and have a proven track record of analyzing and interpreting social media metrics.
- As a key member of our marketing team, you will play a crucial role in optimizing our social media strategies and campaigns to drive engagement, growth, and overall brand success.
Responsibilities
Social Media Monitoring and Reporting:
- Monitor and analyze key performance indicators (KPIs) across various social media platforms.
- Generate regular and ad-hoc reports to track the performance of social media campaigns and initiatives.
- Provide actionable insights and recommendations based on data analysis.
Performance Analysis:
- Evaluate the effectiveness of social media strategies and campaigns in meeting predefined goals and objectives.
- Identify trends and patterns in social media data to enhance decision-making processes.
- Collaborate with cross-functional teams to optimize content and campaigns based on performance metrics.
Competitor Analysis:
- Conduct thorough competitive analysis to benchmark our social media performance against industry standards.
- Identify opportunities and areas for improvement by studying competitor strategies and outcomes.
Data Visualization:
- Create visually appealing and easy-to-understand dashboards to communicate social media metrics to various stakeholders.
- Utilize data visualization tools to present insights in a compelling manner.
Strategy Development:
- Work closely with the marketing team to develop data-driven social media strategies.
- Provide input on audience targeting, content optimization, and other strategic elements based on metric analysis.
Adaptability and Learning:
- Stay abreast of industry trends, algorithm changes, and emerging technologies in social media.
- Continuously upgrade skills and knowledge to ensure the application of the latest tools and methodologies.
Qualifications
- Bachelor's Degree in Marketing, Business, Data Science, or a related field.
- 1 - 3 years relevant work experience.
- Proven experience as a Social Media Metric Analyst or similar role.
- In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Proficiency in social media analytics tools and platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Certifications in social media analytics or data analysis are a plus.
Method of Application
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