we're passionate about off-grid energy. Salpha Energy is a for profit social business and manufactures honest, reliable solar products designed to help people living off the electric grid.
Job Summary
- We are looking for a passionate and purpose-driven Social Media Officer to help tell our story, promote clean energy solutions, and grow our digital presence.
- As part of a forward-thinking solar renewable energy company, you will play a key role in educating, engaging, and inspiring our audience through compelling social media content and campaigns.
Key Responsibilities
- Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
- Develop and implement social media strategies aligned with the company’s mission and brand voice.
- Plan, create, and schedule content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and TikTok, with a focus on clean energy education, Product/Brand visibility, project highlights, and community impact.
- Work closely with the technical and sales teams to translate complex solar solutions into simple, engaging posts for diverse audiences.
- Collaborate with marketing, design, and communications teams to ensure brand consistency.
- Monitor conversations, respond to inquiries, and actively engage with followers to build a strong online community.
- Monitor competitors and industry trends for opportunities and threats.
- Track performance metrics and generate reports to evaluate ROI and optimize future campaigns.
- Stay informed about trends in renewable energy, sustainability, and digital marketing.
- Support content creation for campaigns, partnerships, and events, including visual assets and short videos.
- Support crisis communication and reputation management on digital channels when needed.
- Assist with managing paid ads and boosting key content as needed.
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
- Bachelor’s Degree in Marketing, Communications, Environmental Studies, or a related field.
- 3+ years of experience managing professional social media accounts.
- Strong storytelling and copywriting skills, especially around sustainability and innovation.
- Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (e.g., Buffer, Hootsuite).
- Familiarity with solar energy or renewable energy concepts is a strong advantage.
- Creative thinker with an eye for visual content and trends.
- Data-driven with the ability to interpret analytics and adjust strategies.
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Understanding of graphic design principles
- Any professional certifications would be an added advantage
Preferred Qualifications:
- Experience working in a mission-driven or sustainability-focused organization.
- Basic video editing skills.
- Understanding of environmental issues and climate change communication.
Method of Application
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