AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that authentically reflects Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers across Nigeria and in neighboring countries through its 24/7 Free-to- Air satellite channel. AREWA24 is now available throughout Nigeria on the popular DStv and GOtv payTV platforms. All episodes of AREWA24’s original programs are available for free on YouTube directly after their premier broadcasts. AREWA24’s digital, social and mobile media platforms serve a vibrant community that is fully engaged with the channel’s all-Hausa language content and shares the company’s mission of reflecting "pride in culture.”
Education:
- A degree or relevant coursework in digital marketing, graphic design, web design, story telling, or related fields is preferred but not mandatory.
Job duties and responsibilities
- Develop, implement and manage the social media strategy, tasks and game plans.
- Manage and oversee social media content, posting schedules and user feedback.
- Measure the success of select social media campaigns
- Stay up to date with the latest social media “best practices” and technologies
- Use social media marketing tools such as Meta Business Manager, Meta Creator Tools.
- Liaise with AREWA24 production teams and producers
- Create innovative graphic designs, posts and video promos, Tik Tok videos, etc.
- Assisting in the preparation of social media data reports for Management.
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network of partners (e.g., Tik Tok).
- Help design, develop and implement regular online surveys
- Protect and Manage AREWA24 Intellectual Properties on Media Platforms
- Work with Head of Social and Digital Media in growth active subscriber on Subscription video on demand platform
Job requirements and qualifications
Social Media Specialist job description should contain the following requirements and qualifications:
- Minimum of 3 years of professional experience as a Social Media Administrator or similar role
- Certification in Social Media Management or Digital Media Marketing or Equivalent
- Strong interpersonal and communication tools – written and verbal.
- Proven track record of using social media for brand awareness and impressions
- Excellent knowledge of Meta Business Suite, Content Manager, YouTube Studio, TweetDeck, LinkedIn, TikTok and other social media best practices
- Proficient in Graphics Design with a portfolio
- Experience using Photoshop, XD, Corel Draw, Illustrator and any other professional graphics design tools
- Some knowledge of video production editing tools such as Adobe Premier, Final Cut, Movavi, YouTube Studio, After Effect – – desirable but not crucial.
- Understanding of SEO and web traffic metrics
- Knowledge of HTML, CSS and Java Script
- Experience with online audience surveys
- Good understanding of social media metrics and measurement
- Strong Experience using publishing, content management system and web design
- Hausa fluency; Some English capabilities desirable
Method of Application
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