At PalmPay, we want to provide a financial ecosystem that is open to as many people as possible, and that’s why the only requirement to access financial services from us is that you have a smartphone. We have exclusively partnered with TECNO Mobile, Africa’s leading mobile phone brand with over 50% market share on the continent. The PalmPay app will come pre-installed on over 20 million devices in 2020.
POSITION OVERVIEW
We are seeking a highly skilled and creative Social Media Executive to join our Marketing team. The Social Media Executive will play a critical role in ensuring the accuracy and integrity of all Our Social Platforms. This role is instrumental in maintaining Our brand and providing valuable insights to support decision-making processes.
Responsibilities:
- Running company daily social media pages, posts and campaigns.
- Formulatinghigh-qualitynovelwrittenandvisualcontentforeachsocialmedia campaign.
- Must be conversant with social media platforms e.g. Facebook, Twitter, Instagram, YouTube and TikTok.
- Building a social media presence by maintaining a solid online presence.
- Creative writing for social media platforms to design content calendars, design copy and Post captions.
- Build community of social media followers that constantly engage with the brand and
- Create organic/viral conversations through brand account.
- Monitoring the company's brand on social media and delivering reports within sights on
- Help team achieve campaign goals with team support tasks and brain storms.
- Build brand awareness by engaging in relevant trending topics and suggesting ways the
- Brand can capitalize on such.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each brand accounts and escalating to customer service.
- Overseeing customer service provided via social media.
- Support marketing team with content creation for social media at events and official functions.
Requirements:
- Social media marketing experience.
- Experience developing social media strategies.
- Experience working with and developing a marketing plan.
- Ability to develop the right voice for each social media platform.
- Proven ability to build social media communities.
- Understanding of graphic design principles.
- Excellent research, organizational, and time management skills.
Method of Application
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