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Social Media Specialist at Xiaomi Technology

Xiaomi TechnologyLagos, Nigeria Digital Marketing
Full Time
Xiaomi Technology was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans.

Key Responsibilities:

Social Media Management & Content Planning

  • Develop and execute engaging content strategies for Instagram, Facebook, and X.
  • Plan and schedule posts, ensuring brand consistency and audience engagement.
  • Monitor trends and adapt strategies to enhance brand visibility.

Campaign & Activity Organization

  • Plan and launch creative social media campaigns, promotions, and product launch activities.
  • Collaborate with internal teams to drive innovative marketing campaigns.
  • Analyze campaign performance and optimize for better engagement and reach.

Influencer & Celebrity Management

  • Identify, onboard, and manage influencers & brand ambassadors to amplify POCO’s reach.
  • Build and maintain relationships with tech influencers and key opinion leaders.
  • Engage with the POCO community and respond to comments/messages in a timely manner.

Performance Tracking & Reporting

  • Analyze key social media metrics, generate reports, and provide insights for continuous improvement.
  • Use analytics tools to measure content and campaign performance.

Trend & Competitor Analysis

  • Stay updated on the latest social media trends, tech industry news, and competitor activities.
  • Experiment with new formats, trends, and engagement techniques to keep POCO ahead of the curve.

Qualifications & Skills:

  • Proven experience in managing social media platforms (Instagram, Facebook, X).
  • Strong understanding of social media marketing, trends, and engagement strategies.
  • Experience in influencer marketing and brand collaborations.
  • Excellent communication and creative writing skills.
  • Basic knowledge of graphic design/video editing is a plus.
  • Passion for the tech industry, smartphones, and digital innovation

Method of Application

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