Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
JOB OBJECTIVES
To create and manage content for PNG brands across multiple digital platforms through the creation of engaging and impactful campaigns & content according to requirements that capture and promote the company’s vision.
KEY RESPONSIBILITIES
- Plan, create and implement our social media strategies across brands
- Content management across multiple social media platforms including but not
- limited to Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube
- Identify insights and social media trends of campaigns through data analytics
- Use data to inform campaigns and social media posts across social media accounts.
- Liaise with external stakeholders such as digital agencies, media agencies, influencers etc.
- Pitch content/creative ideas, when necessary.
- Monitor, engage and grow our online communities through best-practice
- community management.
- Collaborate with brand managers to launch projects.
- Monitor and analyze competitor social media communities and social channels
- Manage projects adhering to the social media strategy and overall digital marketing strategy
- Monitor and uphold brand consistency, customer engagement and increase brand awareness across executions.
EDUCATION
B.Sc/BA from a reputable institution
EXPERIENCE
- Minimum of 3 years experience in social media marketing
- Good copy writing skills for digital-first content
- Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, TikTok, and YouTube)
- Experience with social/digital media management tools (e.g. Meta Business Suite, Hootsuite, and Google Analytics), minimal creative design ability on Canva will be an advantage
KNOWLEDGE & SKILLS
- Understanding of digital platforms best practices and technicalities
- Knowledge of copywriting and community management
- Familiarity with media promotion and reporting on digital platforms.
PERSONAL ATTRIBUTES
- Teamwork skills
- A keen eye for detail
- Time management and multitasking abilities Content skills and problem-solving aptitude
Method of Application
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