VP, Marketing & Communications at Appzone Limited

AppZone is a response to the growing need in emerging markets for financial services accessibility to the masses. The company was formed with a genuine belief in Africa’s latent ability to support the home grown production and delivery of world class IT Software for the enhancement of key sectors of the budding economy. AppZone started off primarily as a developer of custom e-Banking and payment software for leading commercial Banks in Nigeria. In less than 3 years, AppZone had accumulated a remarkable asset-base of e-payment software products and intellectual property. In a bid to extend existing payment solutions to smaller scale Financial institutions, AppZone observed the absolute dearth of basic IT infrastructure and commenced a 2 year project to develop a world class yet affordable core Banking platform for Microfinance Banks (MFBs) and other small scale retail financial institutions. The culmination of this project saw AppZone in full ownership of an entire integrated suite of IT infrastructure required for the effective functioning of any modern retail Bank. Today AppZone has consolidated these platforms into a shared and entirely managed Banking and payment automation IT infrastructure under the brand BankOne. AppZone was incorporated in July 2006 as Price and Networks Limited and commenced full operations in June 2008 with a knife edged focus on creating a world class organization and defacto provider of IT software for the financial services industry. The young, dynamic and driven co-founders of AppZone decided to bring together their wealth of technical, administrative and entrepreneurial experience as well as key leadership competences to create a winning team comprising the best in brains and character. The end point being to transform the financial services industry in Africa and emerging markets around the globe thereby creating immense value for the respective economies and facilitating their overall growth and development.

• Marketing plan and strategy management: Create and implement comprehensive marketing plans that drive business growth, brand awareness, and customer engagement across multiple channels and regions.
• Brand management: Lead the development and maintenance of the Qore brand, ensuring consistency and cohesion across all marketing materials, communications, and external engagements.
• Product marketing: Develop go-to-market strategies, product launches, and campaigns that showcase Qore's innovative solutions.
• Digital marketing: Develop and execute digital marketing campaigns across social media, email, content marketing, and paid advertising channels to drive lead generation, customer acquisition, and revenue growth.
• Communications: Craft compelling narratives, press releases, and media outreach strategies that position Qore as a thought leader in the fintech industry.
• Thought leadership: Develop and execute thought leadership initiatives, including whitepapers, conferences, webinars, industry events, and speaking engagements that showcase Qore's expertise and innovation.
• Team management: Build, lead, and mentor a high-performing marketing and communications team that delivers exceptional results and drives business growth.
• Budget management: Manage marketing budgets, ensuring effective allocation of resources and ROI-driven marketing investments.
• Partnerships and collaborations: Foster strategic partnerships with fintech companies, financial institutions, regulators, government agencies, and industry associations to drive business growth and expand Qore’s ecosystem.

Requirements

• Experience: 10+ years of experience in marketing, communications, or a related field, with a focus on fintech, financial services, or technology.
• Leadership: Proven track record of leading high-performing marketing and communications teams, with experience in managing global marketing efforts.
• Fintech expertise: Strong understanding of the fintech industry, including banking-as-a-platform infrastructure, digital banking, and financial innovation.
• Strategy execution: Ability to develop and execute comprehensive marketing strategies that drive business growth and revenue.
• Communication skills: Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging that resonate with diverse audiences.
• Collaboration: Strong collaboration and influencing skills, with the ability to work effectively with cross-functional teams, including product, sales, and executive leadership.

Method of Application