BUSINESSDAY is Nigeria’s leading and most influential business and financial daily newspaper written by some of the country’s best journalists. It is the favourite newspaper among Nigeria’s investor community. Published every week-day plus a weekend edition on Sundays, the newspaper is based in Lagos, Nigeria’s commercial capital BUSINESSDAY and has syndication rights to contents from the Financial Times, The Economist, Reuters and Harvard Business Review. BUSINESSDAY was launched in July 2001 and covers all major national and international news, with a specific focus on Nigeria’s economy including its business sector, companies and financial markets. The newspaper also publishes daily an influential opinion segment with several popular columnists, along with coverage of leisure, travel and entertainment. Its website showcases some of the best content inside the newspaper daily and incorporates content produced by some content partners as well. BUSINESSDAY is currently working on a partial pay-wall which will be launched for its website in the near term but at the moment access to the site and the content remains free of charge, but when readers register on the site, for free, they gain access to a range of services including newsletter subscriptions, personalised news and article clippings.
Job Description
- The Advertisement Manager will lead the advertising department at BusinessDay Media Ltd, overseeing all aspects of advertising operations, sales, and client relationships.
- The Manager will be responsible for developing and implementing advertising strategies, maximizing revenue opportunities, and delivering exceptional service to clients.
Responsibilities
- Develop and execute advertising strategies to drive revenue growth and achieve sales targets for BusinessDay Media Ltd.
- Lead the advertising sales team, providing guidance, training, and support to ensure sales excellence and customer satisfaction
- Manage and cultivate relationships with advertising agencies, clients, and key stakeholders, acting as the primary point of contact for all advertising inquiries and requests.
- Sell advertising space across multiple platforms, including print, digital, broadcast, and events, leveraging market knowledge and client insights to maximize revenue opportunities.
- Develop and present advertising proposals, pitches, and presentations to clients, showcasing the value and benefits of advertising with BusinessDay Media Ltd.
- Negotiate pricing, terms, and contracts with clients to secure advertising sales and meet revenue targets, ensuring profitability and client satisfaction
- Collaborate with internal teams, including marketing, content, and production, to deliver integrated advertising solutions and campaigns for clients.
- Stay informed about industry trends, competitor activity, and market developments, providing insights and recommendations to inform advertising strategies and tactics.
- Monitor and analyze advertising performance metrics, including revenue, client retention, and market share, to track progress and identify areas for improvement.
- Develop and maintain advertising rate cards, media kits, and sales collateral to support sales efforts and promote advertising opportunities.
- Manage advertising inventory, scheduling, and placement, ensuring optimal utilization and alignment with client objectives and campaign goals.
- Stay informed about industry regulations, compliance requirements, and ethical standards related to advertising and media sales.
Qualifications and Skills
- Bachelor's Degree in Business Administration, Marketing, or related field; relevant certifications or coursework in advertising or sales preferred.
- Proven track record of success in advertising sales or business development roles, with experience in the media industry preferred.
- Strong leadership and management skills, with the ability to motivate and inspire a sales team to achieve targets and exceed expectations.
- Excellent communication, negotiation, and presentation skills, with the ability to articulate value propositions and influence decision-making at all levels.
- Results-oriented mindset, with a demonstrated ability to meet and exceed sales targets and deliver measurable results. High level of professionalism, integrity, and customer focus, with a commitment to delivering exceptional service and value to clients. .
- Ability to work independently and as part of a team, with strong time management and organizational skills to prioritize tasks and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite CRM software, and other relevant sales and advertising tools.
Method of Application
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