For those who work in the textile industry, local tailors, rug makers, bike mechanics, weavers, artisans, and anyone who needs to see up close for their profession, the loss of near vision during prime working years can affect their ability to earn a living and support a family. VisionSpring was founded on a very basic principle: "If you can’t see, you can’t work.” In the years since, VisionSpring has broadened the scope of our work to include the distribution of prescription eyeglasses with the understanding that "If you can’t see, you can’t learn.” Recent research conducted in China determined that correcting vision in primary school students is the equivalent of an additional 1/3 - 1/2 year of schooling. Despite this opportunity to have an enormous impact on the working poor and students in the developing world, the market has failed to meet the needs of this demographic often referred to as the BoP consumer. -
Job Requirements
- 5 – 8 years of relevant work experience.
- Demonstrated experience in B2B, partner-oriented, and/or donor-facing marketing.
- Excellent writing and narrative development skills in English; proficiency in a major African regional language preferred.
- Experience planning and implementing campaigns, managing events, and coordinating across multiple teams.
- Demonstrated Microsoft Office capabilities (PowerPoint, Excel, Word, Outlook), and experience with internal collaboration platforms
- Impeccable attention to detail with strong project management, organizational, and analytical skills. Strong prioritization, organization, and accountability.
- A strong ability to write copy, drive content creation, marketing program implementation, design, and events
- Comfort with a flexible work schedule and working across multiple time zones, including some late evenings to sync with global teams
- Experience, and a commitment to, working respectfully with a diverse team; experience collaborating with outside consultants to move projects forward.
- Demonstrated interest in social enterprise models and desire to learn how to articulate and share VisionSpring’s unique approach.
- Must meet the highest standards of ethics and personal integrity, with a demonstrated capacity for discretion and for handling sensitive information with care.
- Must be legally and permanently authorized to work in Nigeria or Ghana.
- Must be able to travel, up to 25% of time, for domestic and international assignments to locations with limited infrastructure.
- You will impress us if you have any of the following: (1) Advanced degree in marketing, branding, communications, journalism, public relations, or another related field; (2) Experience working with the media (print, television, online) including the development, successful delivery, and uptake of press releases; (3) Experience working/studying across languages and cultures; (4) Experience crafting communications for social enterprises and/or nonprofits. (5) Understanding of the PR supply chain; and/or (6) Experience using marketing automation platforms.
Job Responsibilities
Content Creation / Communications Marketing Strategy, Planning, and Campaigns. Events & Stakeholder Engagement
- Drive development of high-quality written, visual, and digital content rooted in the VisionSpring brand voice, messaging, and identity.
- Work with regional sales, program, and field teams across six African markets to source, shape, and refine compelling story material.
- Ensure country teams have on-brand collateral for partner engagements, screenings, and community-facing activities.
- Produce and adapt content for donor communications, partner outreach, media opportunities, and programs.
- Contribute to website content, social media campaigns, newsletters, fact sheets, pitch decks, one-pagers, scripts, and impact stories.
- Help develop branding and communication strategies that increase awareness, engagement and commitment with all stakeholders (consumers, educational and health institutions, government agencies, NGOs, CSR and philanthropic investors, and VisionSpring team members.
- Coordinate with the Global Multimedia Manager, Global Communications Manager, and external creatives as needed.
- Develop and execute marketing plans that engage institutional partners, B2B customers, communities, and donors to amplify VisionSpring’s products and impact, and generate new leads
- Support messaging and sales enablement for VisionSpring’s programs, products, and fundraising efforts, including sales kits, external/internal presentations and reporting templates
- Track marketing KPIs (including lead generation and loyalty) and contribute to reports for internal leadership and donor audiences.
- Maintain inventory of all marketing, campaign and promotional material available in region, and plan for refreshment and new assets aligned with branding requirements
- Collaborate with stakeholders to plan and manage marketing budgets using Excel and internal planning processes, with an eye towards cost-efficiency and alignment with organizational and regional goals
- Project manage campaigns, events and promotional activities, with a focus on lead acquisition, nurturing and follow-through
- Manage engagements with marketing and/or creative agencies and other outsourced support.
- Plan and manage virtual and in-person events, including partner convenings, donor visits, media engagements, conferences, and activations.
- Support vision screening camp visibility, community events, and partner campaigns with clear, compelling branding.
- Represent VisionSpring at regional industry forums and coalition working groups.
Method of Application
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