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AI and Digital Maketing Manager - Banking and payments at Infytel Communications

Infytel CommunicationsLagos, Nigeria Digital Marketing
Full Time
Infytel Communications Ltd. is a leading information technology company that specializes in providing industry-focused solutions integrated with leading-edge ICT solutions to clients in the government, financial services, real estate, hospitality, and other sectors.

Job Summary:

  • We are seeking an experienced AI Digital Marketing Manager to lead data-driven marketing initiatives by leveraging artificial intelligence tools and automation. The ideal candidate will drive customer acquisition, engagement, and conversion through innovative digital strategies powered by AI.

Key Responsibilities:

  • Develop and execute AI-driven digital marketing strategies across channels (SEO, SEM, social media, email).
  • Utilize AI tools for customer segmentation, personalization, and campaign optimization.
  • Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.).
  • Analyze campaign performance using analytics tools and generate actionable insights.
  • Implement marketing automation workflows to improve efficiency and ROI.
  • Collaborate with product, tech, and design teams to align marketing efforts.
  • Stay updated on AI trends and emerging marketing technologies.

Requirements:

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3–6 years experience in digital marketing, with exposure to AI tools.
  • Strong knowledge of SEO, PPC, social media, and email marketing.
  • Experience with AI/automation tools (e.g., ChatGPT, HubSpot, Google Analytics, etc.).
  • Data-driven mindset with strong analytical skills.
  • Excellent communication and project management skills.

Method of Application

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