MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Mission
- Assist in the development, implementation and measurement of various Below The Line (BTL) campaign programmes that focus on customer retention and customer life-cycle management.
- Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.
Responsibilities
- Identify opportunities within the base for revenue optimization and campaign management, with the aim of developing relevant programs to address these opportunities.
- Monitor and track campaign performance over the campaign lifecycle and ensure the right decisions are taken regarding continuing or discontinuing campaigns.
- Design and execute pilot campaigns to determine the best approach to campaign deployment and offer development and campaign scripting before scale-up.
- Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment, and evaluation.
- Ensure no revenue dilution as a result of campaign activities.
- Provide support to the campaign segmentation analyst as required.
- Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meetings as required.
- Interface with segment managers to understand their campaign needs for supporting product development and performance throughout their product lifecycle.
- Liaise with vendors responsible for managing systems, tools, and capabilities within CVM for campaign management and analytical needs.
- Analysis of the customer base to identify segments that have revenue upliftment opportunities or who are at risk and require a campaign intervention
- Take ownership of the go-to-market process, ensuring all processes and customer journeys are designed and followed.
- Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and targeting is in line with strategy
Requirements
Education:
- First degree in any related discipline
- Fluent in English
Experience:
3 - 7 years’ experience including:
- Experience working in a medium-sized organization
- Experience in database, direct marketing, or product management in the telecommunications industry
- Experience in developing test designs, significance testing, establishing error ranges, and key success metrics.
- Experience with major campaign management platform(s) within the telecoms industry
- Demonstrable data mining, analytical skills, and segmentation techniques
- Good understanding of customer data analysis, propensity modeling, and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.
Method of Application
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