MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Job Description
Mission:
- Responsible for supporting and enhancing the effectiveness of MTN Nigeria’s digital marketing efforts through technology
- Manage the planning, execution, and optimization of digital media campaigns across multiple channels to ensure they align with MTN’s strategic goals.
- Support the Digital Manager in the development and deployment of all digital marketing campaigns, ensuring alignment with MTN’s overall digital strategy and divisional goals.
Description:
- Ensure the consistent application of best practices in digital marketing across all campaigns, leveraging advanced marketing technologies.
- Lead the implementation and optimization of marketing technology tools, including CRM systems, marketing automation platforms, and AI-driven solutions, to enhance campaign execution.
- Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
- Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN's digital strategy.
- Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
- Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.
- Utilize data-driven insights to design and execute targeted, personalized digital marketing campaigns that enhance customer engagement and satisfaction.
- Work closely with the Customer Experience team to ensure that digital marketing initiatives are aligned with customer needs and expectations, improving overall customer journeys.
- Continuously monitor and optimize the performance of digital campaigns, providing insights and recommendations to enhance customer engagement and drive better business outcomes.
- Provide stakeholders with timely and relevant information to support the evaluation and optimization of digital marketing projects.
Education:
- A first degree in a business-related or any social science discipline
- A post-graduate diploma in marketing, digital marketing, business administration, or a related discipline will be an added advantage.
- Relevant certifications in digital marketing
- APCON Certification
- Fluent in English
Experience:
- 3–7 years’ experience, which includes
- At least 3 years of core marketing experience.
- Experience in leading teams and agency relationships in planning and developing digital campaigns
- Proficiency in the use of digital marketing tools like Google Analytics, Mix Panel, Apps Flyer, Metabase, Data Studio, Mailchimp, SEMrush, etc.
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong communication and writing skills
- Interpersonal skills
Method of Application
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