Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
Job Objectives
- To support the Manager, Brands Group in executing annual activity plans for the brand which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst its target audiences, on budget and on time.
Key responsibilities.
- Brand plans: Ensure the proper and effective field execution of approved marketing activities for the brand, particularly below-the-line and sampling programmes. Evaluate performance against activity objectives as directed by the Manager, Brands Group. Work closely with the Trade/Customer Marketing unit within the Sales function on the development, implementation and evaluation of trade promotions for The brand.
- Marketing insight: Provide regular reports on brand performance and health through: Collating consumer research; carrying out regular trade visits to gather market information; and tracking competitor activities in the category. Assist the Manager, Brands Group, in developing response strategies to protect the position of the brand.
- Results: Timely execution of below-the-line activities for the brand; production of activity evaluations to capture learnings.
- Carries out any assigned food safety jobs by the head of department
- Carries out any other assigned food jobs by supervisor
- Support and monitor brand BTL activations, ensure agency compliance and excellence in execution.
- Financial scope: Responsible for managing expenditure allocated to BTL activities for the brand.
Job Requirements
- Minimum second-class Bachelor’s degree from a reputable university.
Experience
- 1-2 years’ work experience in the Marketing or Sales functions of a reputable company, or in an advertising or promotions agency with multinational clients.
Knowledge & skills
- Understands the role of different elements of the marketing mix
- Development and execution of trade/ customer promotions and POS material
- Numerate and able to manage expenditure against pre-agreed budgets
- Ability to manage workload to meet specified deadlines
- Collation of relevant data and information from a range of sources for brand reports and activity evaluations
- Working in teams
- Microsoft Office suite (Word and Excel; PowerPoint would be an advantage) or Open Office.
Functional or Technical Skills
- Articulate – verbal and written
- Ability to interact with a range of different people and functions
Method of Application
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