B2B Social Media Marketing Manager at Canonical

CanonicalLagos, Nigeria Digital Marketing

Full Time

Canonical - We deliver open source to the world faster, more securely and more cost effectively than any other company. We develop Ubuntu, the world's most popular enterprise Linux from cloud to edge, together with a passionate global community of 200,000 contributors. Ubuntu means 'humanity to others'?. We chose it because it embodies the generosity at the heart of open source, the new normal for platforms and innovation. Together with a community of 200,000, we publish an operating system that runs from the tiny connected devices up to the world's biggest mainframes, the platform that everybody uses on the public cloud, and the workstation experience of the world's most productive developers. Secure and reliable, elegant and intuitive, and open for innovation - Ubuntu is the future of open source, which is why its the fastest growing Linux in the world despite already being the most widely deployed.

Job Description

We’re on the look out for a brilliant B2B Social Media Marketing Manager to join our team and take our communications to the next level. Our social media provides a window between the people who make our products and those who use them.
With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to twitter storms over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers...
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.
This role sits in the communications team reporting to the director of communications.

What your day will look like

Create, schedule and publish content and campaigns across multiple social media channels
Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
Be responsible for executing A/B and multivariate growth tests
Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

Experience managing social media platforms for tech brands, part of a content team or marketing agency
Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
An analytical eye and a good sense for the type of content that performs best depending on platform and objective
Experience with educational content funnels, and using video as a core social media marketing asset
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Willingness to travel up to 4 times a year for internal events.

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.
In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.
Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner: