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Book Marketer at May Publishing Ltd

May Publishing LtdLagos, Nigeria Digital Marketing
Full Time
May Media is a subsidiary of May Publishing Ltd. A research, knowledge management, and publishing firm in the development of high standards in literacy and learning through general interest works. May Media embodied our vision for expansion and creativity. This is a dynamic and innovative media firm dedicated to bringing engaging and exceptionalcontent while helpingbusinesses and organizations tell their stories and connect with audiences.

Job Summary

  • We are seeking a creative, proactive, and results-driven Book Marketer to join our publishing team. The ideal candidate will lead efforts to promote our books, authors, and publishing services through both physical and digital marketing strategies.
  • You must be passionate about storytelling, digitally savvy, and capable of crafting campaigns that reflect our mission of legacy, impact, and excellence in publishing.

Key Responsibilities
Marketing Campaigns:

  • Plan and execute end-to-end book marketing campaigns (pre-launch, launch, post-launch).
  • Create tailored marketing plans based on genre, target audience, and distribution channels.
  • Organize and promote virtual and physical book events, launches, and campaigns.
  • Source bookstores and other outlets for book distribution and sales opportunities.

Content Creation & Promotion:

  • Develop compelling marketing content including graphics, captions, blog posts, reels, and short videos.
  • Manage social media campaigns and email newsletters to drive awareness and engagement.
  • Support author branding and online presence across platforms.

Trend Monitoring & Strategy:

  • Stay updated on publishing and marketing trends, including reader behaviors and platform changes.
  • Recommend and implement growth-focused strategies for better visibility and book sales.

Requirements

  • Bachelor’s Degree in Marketing, Communications, English, Media, or related field (or equivalent practical experience) with 1-3 years experience.
  • Proven experience in digital and physical marketing, book promotion, or content strategy.
  • Strong understanding of major social media platforms (Instagram, Facebook, LinkedIn, X, TikTok).
  • Basic design skills using Canva, Adobe Photoshop, or similar tools.
  • Familiarity with SEO, email marketing, and website management.
  • Excellent writing, editing, and verbal communication skills.
  • Highly organized, creative, and able to work independently under deadlines.

Preferred Skills:

  • Experience in publishing, media, or creative industries.
  • Familiarity with Amazon KDP, Goodreads, and book blog tour platforms.
  • Knowledge of email marketing automation and campaign tools.
  • Understanding of genre-specific reader behavior and marketing trends.
  • Additional creative skills such as photography, video editing, or advanced graphic design.

Remuneration
Competitive and commensurate with experience.

Method of Application

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