Renda is a technology solution that provides access to the end-to-end fulfillment infrastructure that enables large e-commerce businesses and major brands to easily grow and expand across Africa. This includes flexible storage, inventory management, order processing, delivery and cash collection. With Renda, local and international businesses can easily store and ship their products across Africa.
- The Brand & Communications Manager is responsible for developing and executing strategies that strengthen Renda’s brand positioning, enhance corporate communications, and drive engagement across multiple stakeholders. This role ensures a consistent and compelling brand identity, fosters strong media relationships, and implements impactful campaigns to communicate Renda’s value to both internal and external audiences.
Key Responsibilities
Brand Management & Positioning
- Develop and maintain a strong, consistent brand identity across all communication channels.
- Ensure brand guidelines are adhered to across marketing materials, company communications, and external engagements.
- Conduct market research and competitor analysis to refine Renda’s positioning in the industry.
Corporate Communications & PR
- Develop and implement a corporate communication strategy to enhance brand reputation and visibility.
- Build and maintain relationships with media houses, journalists, and industry stakeholders.
- Manage PR initiatives, press releases, interviews, and media coverage.
Content Creation & Storytelling
- Oversee the creation of compelling content, including blog posts, articles, whitepapers, and case studies that highlight Renda’s impact.
- Develop executive communications, speeches, and thought leadership pieces for senior leaders.
- Craft engaging narratives that communicate the company’s mission, vision, and achievements.
Media & Stakeholder Communication
- Manage media relations and ensure positive brand representation in the press.
- Develop communication strategies for key stakeholders, including customers, partners, investors, and employees.
- Handle crisis communication and reputation management when necessary.
Campaigns & Brand Activations
- Plan and execute marketing campaigns that drive brand awareness and engagement.
- Oversee digital and offline brand activations to enhance visibility and customer engagement.
- Monitor campaign performance and optimize strategies for maximum impact.
Internal & Employer Branding
- Develop and execute initiatives to strengthen Renda’s employer brand and attract top talent.
- Collaborate with HR to create internal communication strategies that foster a strong workplace culture.
- Manage employee engagement initiatives that align with Renda’s values and mission.
Event & Campaign Management
- Organize and manage corporate events, industry conferences, and brand activations.
- Ensure alignment of event objectives with Renda’s overall brand and communication goals.
- Measure the success of events and campaigns, providing reports and recommendations for improvement.
Key Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 5+ years of experience in brand management, corporate communications, or PR.
- Strong writing, storytelling, and content creation skills.
- Experience managing media relations and crisis communication.
- Proven ability to develop and execute brand and marketing campaigns.
- Strong project management and event planning skills.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience in B2B or logistics-related industries is a plus.
- Familiarity with digital marketing and social media strategy.
- Strong analytical skills to measure brand impact and campaign performance.
Method of Application
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