PanAfrican Capital Holdings Limited is a Proprietary Investment Company with special focus on Key Sectors across Africa including Financial Services, Hospitality & Entertainment, Real Estate & Infrastructure, Agro-Allied & FMCG, Healthcare and ICT & Media As a Proprietary Investment Company, our specialist subsidiary companies across our chosen sectors are geared towards offering strategic investment solutions and unlocking value across emerging and frontier markets.
Key Responsibilities
Brand Strategy and Positioning:
- Collaborate with the marketing team to support the development and execution of comprehensive brand strategies aligned with our business objectives.
- Conduct market research and competitive analysis to identify target audiences, market trends, and opportunities for differentiation.
- Monitor and maintain our brand positioning, messaging, and value proposition across all communication channels.
Brand Identity and Visual Communications:
- Ensure the implementation of brand guidelines to ensure consistency in brand representation, including logo usage, typography, colors, and imagery.
- Collaborate with the design team to create visually compelling communication materials that reflect our brand identity.
- Conduct regular brand audits to assess adherence to brand guidelines and make recommendations for improvement.
Corporate Communications:
- Assist with the development and execution of effective corporate communication plans to enhance internal and external stakeholder engagement.
- Create and distribute compelling content, including press releases, executive communications, speeches, and annual reports.
???????Content Creation and Management:
- Produce compelling and engaging content for departmental functions including project briefs, documents, storytelling, multimedia production and other communication materials.
- Ensure that all content is aligned with brand guidelines and tailored to target audiences.
???????Performance Monitoring and Analysis:
- Track and analyze the effectiveness of brand and corporate communication initiatives using key performance indicators (KPIs) and metrics.
- Provide regular reports and insights to management, highlighting successes, challenges, and recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation in brand and corporate communications.
Qualifications and Skills:
- Bachelor's degree in communications, marketing, public relations, or a related field.
- Additional certifications in brand management or corporate communications are a plus.
- A least 5 years of proven experience in brand management, corporate communications, or a related role, preferably in a similar industry.
- Strong understanding of brand strategy, visual identity, and corporate communications principles and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
- Demonstrated creativity in developing engaging communication materials and storytelling.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Analytical mindset with the ability to gather and interpret data, derive insights, and make data-driven recommendations.
- Team player with excellent collaboration and interpersonal skills.
Method of Application
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