Greensprings School is an independent, non-partisan, day and boarding school for boys and girls from 18months - 18years. We encourage students to be lifelong learners by instilling in them great confidence, respect and a consciousness of the needs of society. Greensprings School began in 1985 in the heart of Anthony Village, Lagos. Today, we have established another state of the art campus on the Lekki Peninsula in Lagos. The Greensprings Community places great value on character and moral education as well on academics achievements. Our unique education ensures that boys and girls learn in the words of our school song. Vacancy exists for the position of an Accountant at Greensprings School, Lekki Ajah.
Job Description
- Writing high quality notes / articles in various digital and print media
- Plan and execute PR and marketing campaigns for admissions and entrance examinations
- Identify opportunities for marketing / PR that can lead to the primary objective of increasing student population
- Carrying out SEO analysis for the written notes/articles
- Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
- Identifying PR opportunities for radio and TV stations
- Identifying new markets and engaging key stakeholders in the location
- Managing and improving an affiliate scheme/sales referral program for the school
- Identifying and engaging brands for events sponsorship.
- Generate a content calendar for digital and print media
- Generating testimonials from parents, students and alumni
- Offline review of target markets segments and activities within the organisation for PR worthy events
- Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
- Generation of content and clever writing for the school’s blog
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.
Requirements
- B.Sc. Degree in Marketing or a related Social Science field
- Proven working experience in digital marketing
- Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage
- Proven working experience in relationship management and PR
- Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
- Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- The candidate should have a strong grasp of current marketing tools and strategies
- Must be able to lead integrated PR campaigns from concept to execution
- Creative and passionate about digital marketing.
Method of Application
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