StreSERT is a professional services organisation that offers quality stress-free solutions to corporate organisations. We offer business support and integrated solutions in different areas that ensure business objectives are achieved. Critically, we evaluate issues as they impact your business, and consequently deploy the appropriate skills and competencies to proffer the needed solutions. Our Brand Driver At StreSERT, we believe that living by a set of core values help define the true measure of a company; they guide the way we treat each other and how we make business decisions, regardless of time, situation or person. They are the very essence of our company culture; the soul of our company. Ours is about building an organisation that has purpose, focus and alignment, which lives its values every day and creates an environment that allows employees to grow and to produce superior results. Our Vision: To be the preferred Human Resources and Integrated Enterprise Solutions provider. Our Mission: We lead in the provision of quality, flexible and result-oriented support solutions that will impact our clients’ businesses profitably.
Our client who is a multinational pharmaceutical/nutraceutical manufacturing company is looking to hire an experienced Brand Communications Executive (FMCG) for its business operations in Lagos.
Job Summary
As the brand activation lead, you will champion the strategy and execution of BTL activations across various segments (health institutions, gyms, schools), establish contact and build relationship with key opinion leaders.
Key Job Responsibilities
- Lead the creation of BTL marketing campaigns and promotions, with the aim of driving education, awareness and growth
- Plan, execute, and oversee ground activations, including school tours, sports events, hospital programs and other consumer experiences that drive brand love and product volumes
- Guide the activation team on the planning and implementation of BTL activities
- Manage the production and distribution of marketing collateral Deliverables and Activities
- Manage brands relationship with external agencies and vendors
- Build relationships with key opinion leaders. Eg in sports, medical
- Product detailing/presentation: Lead the education of key opinion leaders
- Sampling: Drive product sampling through engaging activations
- Events: Increase brand awareness and product experience
- Promotions: Conduct promotional activities and be responsible for promo materials.
Required Skills & Experience
- Experience developing effective marketing campaigns with a strong bias for ROI, across BTL
- Trade or experiential Marketing experience
- Detail oriented, critical thinker and problem solver
- Good communication skills
Qualification
- Minimum of 1 year experience in BTL role
- Bachelor's degree in a discipline related to functional work or role
Method of Application
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