Brand, Content and Creative Design Lead at Appzone Limited

AppZone is a response to the growing need in emerging markets for financial services accessibility to the masses. The company was formed with a genuine belief in Africa’s latent ability to support the home grown production and delivery of world class IT Software for the enhancement of key sectors of the budding economy. AppZone started off primarily as a developer of custom e-Banking and payment software for leading commercial Banks in Nigeria. In less than 3 years, AppZone had accumulated a remarkable asset-base of e-payment software products and intellectual property. In a bid to extend existing payment solutions to smaller scale Financial institutions, AppZone observed the absolute dearth of basic IT infrastructure and commenced a 2 year project to develop a world class yet affordable core Banking platform for Microfinance Banks (MFBs) and other small scale retail financial institutions. The culmination of this project saw AppZone in full ownership of an entire integrated suite of IT infrastructure required for the effective functioning of any modern retail Bank. Today AppZone has consolidated these platforms into a shared and entirely managed Banking and payment automation IT infrastructure under the brand BankOne. AppZone was incorporated in July 2006 as Price and Networks Limited and commenced full operations in June 2008 with a knife edged focus on creating a world class organization and defacto provider of IT software for the financial services industry. The young, dynamic and driven co-founders of AppZone decided to bring together their wealth of technical, administrative and entrepreneurial experience as well as key leadership competences to create a winning team comprising the best in brains and character. The end point being to transform the financial services industry in Africa and emerging markets around the globe thereby creating immense value for the respective economies and facilitating their overall growth and development.

Job Description

As the Brand, Content and Creative Design Lead, your job responsibilities include the following:

Brand Strategy and Creative Direction:

• Develop and execute a comprehensive brand strategy aligned with Zone's vision and values
• Provide creative direction for all brand touchpoints, ensuring consistency across digital and physical platforms
• Lead the evolution of Zone's visual identity and brand guidelines

Design Leadership:

• Oversee the creation of all design deliverables, including marketing materials, website design, app interfaces, and internal communications
• Manage and mentor a team of designers, fostering a culture of creativity and innovation
• Collaborate with cross-functional teams to ensure design solutions meet business objectives and user needs

Video Production: 

• Conceptualize, shoot, edit, and produce high-quality video content for marketing campaigns, product demos, and corporate communications
• Oversee the entire video production process, from storyboarding to final delivery

Graphics Design: 

• Create visually stunning graphics for various platforms, including social media, websites, and print materials
• Ensure all graphic designs align with Zone's brand identity and marketing objectives

Content Strategy:

• Collaborate with the marketing team to develop and execute content strategies that effectively communicate Zone's value proposition
• Oversee the creation of visual content that supports SEO, social media, and other digital marketing initiatives

Digital Marketing and UX:

• Work closely with the digital marketing team to optimize user experience across all digital touchpoints
• Contribute to the development of 360-degree digital strategies, including web, SEO/SEM, email, and social media campaigns

Analytics and Reporting:

• Utilize analytics tools to measure the performance of design and brand initiatives
• Provide data-driven insights to inform future creative strategies and optimize ROI

Requirements

We would love to meet you if you are:

• An innovative thinker with a passion for cutting-edge design trends
• Strong leadership skills with the ability to inspire and motivate a creative team
• Detail-oriented with excellent project management abilities
• Adaptable and able to thrive in a fast-paced, dynamic environment
• Collaborative spirit with the ability to work effectively across departments
• Bachelor’s degree in Creative Art or related fields. 
• Minimum of 5 years of experience.

Method of Application