Real estate |Hospitality| investment | project management |
As the Brand Manager, you will be responsible for managing and growing our brand identity, ensuring consistency across all marketing channels, and enhancing brand awareness in the market.
You will work closely with cross-functional teams, including marketing, product, sales, and creative, to develop and implement brand strategies that resonate with our target audience and drive business growth.
Key Responsibilities:
Brand Strategy Development: Develop and execute comprehensive brand strategies that align with business goals, drive customer engagement, and position the brand as a market leader.
Brand Identity Management: Maintain and protect the brand's integrity and consistency across all touchpoints, including advertising, packaging, website, social media, and communications.
Market Research & Analysis: Conduct market research, competitor analysis, and consumer insights to inform brand positioning and identify growth opportunities.
Campaign Planning & Execution: Lead the development and execution of brand campaigns, from concept through to implementation, ensuring they resonate with the target audience and meet business objectives.
Collaboration & Cross-functional Work: Work closely with marketing, product, sales, and creative teams to ensure brand strategies and messaging are aligned across all channels and initiatives.
Performance Tracking: Monitor brand performance and effectiveness through KPIs, analytics, and feedback. Provide recommendations for improvements and optimizations.
Budget Management: Manage the brand budget, ensuring campaigns and activities are executed within financial guidelines while achieving desired results.
Consumer Experience: Advocate for the customer experience and ensure the brand delivers a consistent and positive experience at every touchpoint.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 4 years of experience in brand management in real estate or a related sector preferably
Strong understanding of brand strategy, consumer behavior, and marketing principles.
Proven experience in developing and executing successful brand campaigns.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
Proficiency in digital marketing tools, social media platforms, and analytics tools.
Creative, strategic thinker with the ability to work independently and as part of a team.
Preferred Skills:
Experience with creative agencies or teams.
Knowledge of real estate.
Familiarity with content management systems, project management software, and design tools.
