Brand Manager at Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc was incorporated in September 1960 as a private limited liability company, and commenced operations in 1962 with an installed capacity of 600 metric tons per day. The Company was converted to a public limited liability company in 1978, and its shares were subsequently listed on The Nigerian Stock Exchange. In its 54 year history, Flour Mills has remained at the forefront of wheat milling in Nigeria. The Company’s flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria. Flour Mills has invested over N25billion in milling infrastructure over the last seven years, to maintain its competitive advantage. Today, Flour Mills has a rated milling capacity of over 8,000 metric tons per day, making it one of the largest single site mills in the world. The Company’s flagship mill located in Apapa, Lagos comprises of 10 integrated mills. Each mill was designed as a multilevel operation in order to optimize the use of gravity in the sifting process, thereby reducing the energy requirements. In addition, the Company maintains dedicated mills to the processing of different wheat varieties to produce different flour types. This has ensured consistent quality of its products for 50 years. The Apapa Mill also boasts of modern silos with a storage capacity to 191,000 metric tons. Flour Mills has also made significant investments in power generation. The Company has 11 General Electric (GE) Jenbacher gas generators at its Apapa Mills, with a combined capacity of 30 megawatts. This has enabled the company to reduce the occurrence of production stoppages. In addition, the Company has a 30megawatt diesel plant at the same site to act as a backup in the event of any shortage of feedstock to the gas generators.

PURPOSE

To manage the image and perception of assigned brands using appropriate research and integrated marketing communication tools to ensure continuous growth in market share and to achieve and exceed the sales objectives of the assigned brands.

THE JOB

• Develop and implement strategies to grow assigned brands which will increase market share and sales revenue.
• Prepare integrated marketing communication briefs for advertising agencies and media partners ensuring clarity of brand objectives and positioning.
• Collate, summarize and maintain all market related information on assigned brands to facilitate management decision making process through accurate reporting.
• Monitor and evaluate integrated marketing communication activities on assigned brands to ensure compliance with approved brand budget, enhance brand positioning and benchmark competition of set objectives.
•  Assist the marketing manager in the process of New Product Development and brand improvements.

THE PERSON MUST  

• Have excellent verbal and written communication skills.
• Possess analytical and problem-solving abilities.
• Be creative and able to design unique business worthy campaigns.
• Maintain the highest standards of integrity and ethical behavior.

QUALIFICATION

• BSC/HND in related field or other social science discipline.
•  Membership of Institute of Marketing of Nigeria (NIMN), APCON.

EXPERIENCE

•  At least 5 years cognate experience in brand management from FMCG or manufacturing organization.

Method of Application