Khenpro Global Services is a recruitment organization saddled with the responsibility of providing qualified individuals in various categories of employment to contribute effectively to the growth and sustainable development of organization.
Role Summary
- The Brand Manager is responsible for building, protecting, and growing the brand across all touchpoints—in-store, packaging, digital, and customer experience.
- The role requires a commercially minded marketer who can translate brand strategy into high-impact campaigns that drive foot traffic, engagement, and sales.
- Ideal Candidate: A hands-on Brand Manager who understands the realities of QSR operations, is passionate about food brands, and can turn brand strategy into measurable business results.
Key Responsibilities
- Develop and execute brand strategies that strengthen brand equity and support business growth.
- Plan and manage marketing campaigns, promotions, and product launches across online and offline channels.
- Ensure brand consistency across outlets, packaging, signage, staff presentation, and digital platforms.
- Collaborate with Operations to ensure brand promises are delivered at store level.
- Manage customer insights, market trends, and competitor analysis to inform brand decisions.
- Track brand and campaign performance using relevant KPIs and recommend improvements.
- Work with external agencies, designers, and vendors to deliver brand initiatives on time and within budget.
Key Requirements
- Proven experience in brand management, marketing, or communications, preferably within confectionery, QSR, FMCG, or retail.
- Strong understanding of consumer behavior, retail marketing, and customer experience.
- Ability to balance brand building with commercial and sales objectives.
- Excellent project management, communication, and stakeholder management skills.
- Creative thinker with strong execution capability in a fast-paced environment.
Method of Application
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