Onyx Beauty Hub is a luxury hair brand that offer wholesale and retail of virgin hair and raw single donor hairs . We offer variety of hair textures, including straight, wavy and curly hairs. Our hairs are carefully sourced and selected from various donors in China,Vietnam,Laos, Cambodia, Philippines, India,Burma,Argentina
Job Summary
- As the Brand Manager for our luxury hair brand, you will be the strategic and creative force behind developing, executing, and maintaining the brand’s image, identity, and market presence.
- You will lead marketing initiatives, manage product positioning, and build lasting connections with our affluent target audience to ensure brand growth, loyalty, and prestige.
- This role requires a dynamic individual who is deeply passionate about luxury, beauty, and innovation, with a strong ability to translate brand vision into impactful strategies.
Key Responsibilities
Brand Strategy & Development:
- Develop and execute a comprehensive brand strategy that aligns with the company’s vision and values, to enhance our brand’s presence in the market.
- Collaborate with cross-functional teams to ensure brand consistency and effectiveness across all platforms.
- Identify market trends and consumer insights within the luxury and haircare space to inform strategic decisions.
Marketing & Campaigns:
- Plan and execute 360-degree marketing campaigns, including digital, print, PR, and experiential channels.
- Collaborate with media team to produce compelling content and visuals that reflect the brand’s luxury positioning.
- Monitor and evaluate campaign performance metrics, adjusting strategies as needed for maximum impact.
Customer Experience & Community Engagement:
- Build and nurture strong relationships with brand advocates, influencers, and luxury clientele.
- Develop initiatives to enhance customer experience and brand loyalty, both online and in-store.
- Oversee VIP events, Trade fair, partnerships, and collaborations to strengthen brand equity.
Market Research & Analysis:
- Conduct competitive analysis to identify opportunities and gaps within the market.
- Stay abreast of global beauty and luxury trends to maintain the brand’s relevance and innovation.
- Utilize consumer data to inform decision-making and improve brand strategies
Required Skills & Qualifications
- Experience: Minimum 5-7 years of experience in brand management, preferably in luxury, beauty, or fashion industries.
- Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- Strategic Thinking: Strong ability to develop and execute long-term brand strategies.
- Creativity: A keen eye for aesthetics and detail, with a deep understanding of luxury branding.
- Communication: Exceptional verbal and written communication skills, with the ability to inspire and influence stakeholders.
- Leadership: Proven ability to manage and motivate teams to achieve ambitious goals.
- Analytical Skills: Strong data analysis and market research capabilities.
- Digital Expertise: Experience in digital marketing, e-commerce, and social media management.
- Relationship Building: Ability to establish and maintain relationships with high-profile clientele and influencers.
Method of Application
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