Welcome to pladis, where we specialize in crafting delicious biscuits that enhance everyday experiences. With a heritage of baking expertise spanning generations, we proudly offer renowned brands: McVitie's, Ülker and Haansbro.
Job Summary:
- Intermediate experience in Marketing / Brand Management, capable of leading brand strategies development and execution for our consumer goods products. The job entails day to day product management, brand planning, brand activations, market / marketing research, consumer insights, innovation management, and trade engagement.
- This role requires a strong understanding of marketing processes, consumer behaviour, market trends, and competitive landscape.
Key Responsibilities:
- Manage product portfolio, including product development, positioning, and lifecycle management.
- Develop comprehensive annual brand plan and execute marketing activities in line with agreed 3–5-year strategies & business objectives.
- Develop and execute marketing campaigns across communication channels (digital, social, print, etc..).
- Plan and implement tactical BTL engagement through sales team / ad-hoc team for activations, particularly on trade support schemes & trade visibility via POS development / deployment.
- Manage agency briefings and relationships across ATL / BTL, research among other partners.
- Identify emerging trends and opportunities and analyse consumer data to inform brand decisions.
- Manage P2M (Product-to-Market) a project management process with crossfunctional team to deliver right / competitive portfolio with profitability.
- Identify innovation opportunities through consumer insights and market research.
- Collaborate with cross-functional teams (R&D, Supply Chain, Sales etc..) on innovation management & product development function.
- Manage other departmental projects and support corporate branding projects as assigned.
- Collaborate with Finance business partner on A&P Budget management, tracking and reconciliation.
- Measure campaign effectiveness and ROI, ensuring activities deliver marketing effectiveness and efficiency.
Job Requirements:
- Bachelor’s degree in marketing, Business, or related field.
- 5+ years of experience in brand management or marketing.
- Proven track record of success in driving brand growth.
- Strong analytical and problem-solving skills.
- Excellent communication, leadership, and project management skills.
- Ability to work in a fast-paced environment.
Nice to Have:
- Experience in consumer goods industry.
- MBA or advanced degree.
- Certification in marketing or related field
- Experience with market research tools (e.g., Nielsen, Kantar).
Method of Application
Signup to view application details.
Signup Now
