Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
Job Objectives
- The Brand Manager is responsible for executing approved brand plans and marketing activities to drive growth and strengthen market presence.
- This includes planning and monitoring below-the-line programmes, leveraging consumer insights, tracking competitor activities, and ensuring brand health.
- The role manages assigned marketing budgets, monitors expenditure, and evaluates campaign effectiveness to deliver results on time and within budget while safeguarding the brand’s competitive position.
Key Responsibilities
Executing brand plans:
- Execute approved marketing activities for brands/products, particularly below- the-line programmes.
- Plan, activate and monitor regular sampling programmes as appropriate brands/products.
- Ensure core/major activities are evaluated and learnings captures for future brand planning.
Engage in marketing insight:
- Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
- Provide market insights on the performance of assigned brands/products.
- Use consumer insight to inform development of marketing programmes for brands/ products.
Competitor monitoring:
- Track competitor activities in the assigned brand/product sector and assist in developing response strategies to protect the position of the brand/product.
Budgeting:
- Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time.
- Monitor expenditure against agreed activities and provide regular reports
Results:
- Execute below-the-line activities for brands/products and evaluate performance against activity objectives.
Financial scope:
- Responsible for managing marketing expenditure allocated to the brands/products.
Education & Experience
- Bachelors degree from a reputable university.
- Postgraduate qualification in Marketing would be an added advantage if the first degree is not in a related field.
- 3-5 years work experience in a reputable company, preferably FMCG, of which at least 2 years must be in Marketing or Sales function.
Knowledge and Skills:
- Interpret data and information
- Prepare annual marketing/activity plans
- Develop and execute consumer, trade promotions & POS material
- Manage third party supplier
- Manage budgets and expenditure
- Understand research techniques
- Have presentation skills
- Use Microsoft Office suite (Word, Excel and PowerPoint ) at a proficient level
Personal Attributes:
- Analytical thinking
- Communication skills
- Interpersonal skills
Method of Application
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