uac foods limited is a joint venture business between uac of Nigeria plc. ( a leading indigenous conglomerate in nigeria) and Tiger Brands Limited( A South Africa Leading Food Giant). The Business is committed to quality products and into production of leading brands in the Snacks, Dairies and Beverage Categories. The Snacks Category consists of: Gala Sausage Roll - The Number one Sausage Roll Brand In Nigeria Funtime Cup Cake - the creamy fluffy cake that is the delight of consumers Funtime Coconut Chips- It made from fresh natural coconut Snaps Puffed Maize - It is a maize based baked snack with exotic flavours. The Dairies category consists of the Supreme range of products: Supreme Ice-cream (scoop range) and the Impulse range; Supreme Funblast and Supreme Snocreme.
ROLE PURPOSE
Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume, profitability, and consumer satisfaction
JOB DESCRIPTION
Leadership Brand and Planning
- Drives delivery of brand profitability and growth in line with business objectives
- Leads, manages, and grows profitability of assigned brand
- Drives and create competitive gaps through business efficiency improvements at every step of the value chain.
- Makes business decisions for the brand through a strong understanding of key issues and trends
- Oversee the marketing lifecycle of our products from research and development through sales.
- Leads and manages the business planning process with different stakeholders.
- Ensures that brand plans are executed on time and flawlessly by defining WHO, WHAT, WHEN, WHERE
- Design marketing strategies to maintain, improve and bring awareness to the wider value and reputation of the UFL brand and its products over time.
- Set challenging team goals and clear standards for success and give direct actionable feedback
- Leads creative development to motivate the target audience to "take action"
- Engages with multi-disciplinary teams (including sales, finance, supply chain, trade marketing, operations) to develop top brand strategies
Customer Delight & Relationship management
- Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding.
- Ensures that branding is consistent across advertising and campaigns; making sure that the brand remains recognizable, up to date and exciting to consumers
- Delights target consumers, build brand portfolios, and generate strong brand building results.
- Ensures that all brand activities are aligned with the brand essence and vision.
- Ensures that our communication team is integrated and that all our partners are aligned.
- Translates brand elements into plans and go-to-market strategies.
- Manages all activities related to the brand, act as the key sources of information within the organization on the brand and on competitive products.
Customer Engagement
- Provides strategic direction/input for development of channel, customer, and field sales strategies in line with business requirements
- Constantly challenges the sales organization to ensure its results and effectiveness.
- Engages and partners with outside stakeholders to maximize UFL's contribution to society
EXPERIENCE & SKILLS
- BSc or HND in relevant disciplines with NYSC Certificate. MBA is an added advantage
- Minimum of 5 years of experience in marketing role with involvement in a broad commercial function
- An innovative, skillful, and self-motivated team player with good analytical and statistical skills
- Experience in leading cross-functional teams
- Excellent project management and business operations skills
- Professional Accreditation: Any applicable to relevant professional bodies e.g. CIM
Method of Application
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