Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
Job Description :
The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.
Building purposeful winning brands: execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
Driving Marketing Performance: consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand’s P&L levers to grow profitability with optimal use of A&P
Delivering Integrated Execution: strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach.
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