PepsiCo, Inc. is an American-based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East, and South Asia; and the Asia Pacific, Australia/New Zealand, and China. Each of these divisions has its own unique history and way of doing business.
Responsibilities
- Own the development of strong functionally aligned brand AOP plans
- Lead the execution of AOP plans to ensure delivery of set KPIs.
- Manage the artwork development process with design agencies and ensure approval by the relevant internal stakeholders.
- Engagement with creative agencies in delivering relevant consumer centric marketing campaigns.
- Supervise BTL agencies ensuring mechanics are aligned and required fast pivots are executed.
- Lead alignment of marketing activities with distributors and supervise execution ensuring delivery of aligned activity KPIs
- Support innovation projects through the stage gate process.
- Landing integrated annual brand plans with the cross functional team.
- Support the BU and Country in development of PSP, aligned to the category strategy and growth priorities.
- Effectively managing the brands budget, and ensure compliance with all controls.
Qualifications
- Marketing/Business Tertiary qualification (degree) as minimum
- Strong numerical bias.
- Demonstrable P&L understanding
- Strong social media and digital communication skills
- Presentation skills
- Persuasive skills
- Negotiation skills
- Strong Computer skills (literacy)
- Minimum 5 -7 years of marketing experience within the FMCG industry
- Experience in Food Industry a must.
- Experience managing food brands preferrable
Method of Application
Signup to view application details.
Signup Now
