Essenza is Nigeria's leading retailer of luxury fragrances, cosmetics and skincare products, we have positioned essenza across the nation, providing expertise and an excellent shopping and service experience for our consumers. With strategic partnerships with over sixty international Brands, we have created a gateway for global beauty brands in Nigeria. This all started by founding our retail store essenza in 2003
The Role
You Will Be Responsible For
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Developing and managing the editorial calendar.
- Designing and developing strong employer branding strategy.
- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analysing and interpreting metrics to measurethe success of employer branding initiatives.
Ideal Profile
- You have at least 3 years experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Retail industry.
- Experience within would be a strong advantage.
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are highly goal driven and work well in fast paced environments
- You are a strong networker & relationship builder
Method of Application
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