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Brand Marketing Manager at PPC Limited

PPC LimitedLagos, Nigeria Digital Marketing
Full Time
With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and Building Management Systems, PPC (formerly Philips Projects Centre) is a Systems Engineering and Integration Company whose activities are primarily geared towards providing specialized integrated solutions. PPC started business in 1991 as Philips Projects Centre, an affiliate of Philips Electronics N.V. of the Netherlands. The PPC acronym was retained after a strategic management buyout of the Dutch parent company. With a track record exceeding two decades, PPC has become the leading provider of high quality systems integration services. Whether in oil & gas, healthcare, telecommunications, transportation, hospitality or the Power sector, PPC’s expertise has made a positive impact in virtually all sectors of the economy. Our strength lies in our ability to integrate very complex systems, a well-trained, highly motivated and customer-friendly staff; good understanding of technology & engineering; and a quality system that imbibes international best practices and conforms to ISO 9001 standards. Some of the unique services we provide to the different industry segments include: consultancy and project definition, technical/audit survey, procurement, construction, installation, commissioning, maintenance, operations and project management.

Job Summary

  • The Brand Marketing Manager will support the company's revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines.
  • The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team.

Job Description

  • Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets
  • Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives
  • Responsible for implementing promotional activities to penetrate each targeted or operating market
  • Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives
  • Report progress on activities and outcomes to HOM
  • Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly.
  • Identify new business and channel opportunities as well as customer needs across markets to ensure growth
  • Measure and report performance of all assigned marketing campaigns, and assess ROI
  • Work in close collaboration with other departments to exploit earned and owned media to deliver business targets
  • Responsible for NPI and product positioning across key commercial areas within the business
  • Building, managing, and leveraging relationships with media partners, OEM’s and vendors

Method of Application

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