The main philosophy of the Tony Elumelu Foundation is based on our Founder’s desire to empower a generation of successful for-profit entrepreneurs who drive Africa’s economic and social transformation. Our guiding principles are derived from an inclusive economic philosophy of Africapitalism, which states that long-term, dynamic African-led private sector investment in key sectors of the continent’s economy will drive economic and social development through its programmes and activities, the Tony Elumelu Foundation seeks to "institutionalise luck” and create an environment where entrepreneurship can flourish in a sustained manner.
- The Brand Officer will support the development, execution, and stewardship of the Tony Elumelu Foundation’s brand across all platforms. The role will help strengthen TEF’s identity as Africa’s leading philanthropy supporting entrepreneurship, ensuring consistent, compelling, and impact-driven brand representation aligned with the Foundation’s mission and values.
Key Responsibilities
Brand Management & Strategy
- Support the execution of the Foundation’s brand strategy across all communication channels and programmes.
- Act as a day-to-day brand quality controller, reviewing materials for visual, tonal, and narrative alignment.
Marketing, Communications & Storytelling
- Support the development of brand-led content and campaigns that showcase TEF’s programmes, entrepreneurs, partners, and impact stories.
- Contribute to storytelling initiatives that highlight the Foundation’s pan-African reach and outcomes.
Digital & Media Support
- Monitor media coverage and social conversations relating to the Foundation and its programmes.
- Work with internal teams and external stakeholders to ensure brand tone, visuals, and narratives are coherent and recognisable.
Stakeholder & Partner Engagement
- Liaise with internal teams, programme units, and external partners to ensure brand alignment.
- Coordinate with creative agencies, designers, and vendors to deliver high-quality brand materials.
- Support internal brand engagement initiatives to promote brand understanding and advocacy among staff.
Monitoring, Insights & Reporting
- Track brand performance metrics and prepare regular reports on brand and communication activities.
- Monitor trends in philanthropay, entrepreneurship, and development communications to inform brand initiatives.
- Support research and insights that strengthen the Foundation’s brand relevance and visibility.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Branding, Mass Communication, or a related field.
- Minimum of 5 years’ experience in brand management, communications, or marketing, preferably within a foundation, NGO, development organization, or agency.
- Strong understanding of brand management and purpose-driven storytelling.
- Excellent writing, editing, and verbal communication skills.
- Strong coordination and stakeholder management skills.
- Understanding of digital and social media platforms.
Method of Application
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