The Confederation of African Football (CAF) was founded in 1957 by four nations: Egypt, Sudan, Ethiopia and South Africa. As the administrative body of the region, CAF manages competitions, offers technical and administrative training courses while actively fostering the promotion and practice of football. The Confederation organizes championships such as the Africa Cup of Nations (CAN or AFCON), the most popular competition. It maintains very close links with FIFA in coordinating tournaments for different events such as the World Cup, Youth and Women competitions and the Olympic Games Football Tournaments.
Responsibilities
Brand Management:
- Analyze brand positioning and consumer insights.
- Translate brand elements into plans and go-to-market strategies.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor brands presence before and during competitions and all CAF events.
- Manage Brand protection.
- Manage Brand Licensing.
- Align CAF around the brand’s direction, choices and tactics.
- Coordinate creative process, timelines, and budgets for CAF competitions and other projects.
Brand Licensing:
- Tracking of various partnerships, licensing for CAF: Music, Merchandising, etc.
- Be the project lead on various special projects designed to improve process and capabilities.
- Evaluate new opportunities, meet with potential partners, and make a recommendation to CAF brand leadership.
- Tracking of the implementation of CAF competitions branding.
Requirements (Profile)
- Bachelor’s Degree in Marketing, Business Management, or equivalent.
- 3-5 years’ experience in project management & event planning/Sports Marketing.
- Experience in managing multiple projects and adapting to changing priorities.
- Proficient in Word, Excel, and other Microsoft Office applications.
- Excellent verbal and written communication skills
- Proficient graphic design skills: Adobe Illustrator, Photoshop and/& InDesign.
- Ability to attend various corporate conferences and events (including air travel).
- Proficiency with Microsoft Office products Curiosity, quirkiness, confidence.
- Fluent in English and/or French language both written and spoken; command of any of the other CAF official languages (English, French or Arabic) is a plus.
We offer
- An interesting and varied job in an exciting and innovative international organization.
- Attractive employment conditions.
- The opportunity to be part of a highly committed international team.
- Quality social security coverage.
- An excellent pension schemes.
Method of Application
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