Brand Strategist at Meristem Securities Limited

Meristem Securities LimitedLagos, Nigeria Digital Marketing

Full Time

Meristem Securities Limited (MSL). MSL is a member of the Nigerian Stock Exchange (NSE), and is licensed by the Securities and Exchange Commission (SEC) in Nigeria. Our professional advisory services are always based on carefully considered research and delivered with objective integrity from a crop of professionals that remain the best hands within the financial services industry.

Job Summary

Develop and implement strategies to increase brand awareness and customer engagement, as well as manage the company’s public relations and marketing efforts.

Responsibilities

Assist with the development and implementation of the company's overall marketing communications strategies.
Develop and implement marketing communications strategies to increase brand awareness and customer engagement for the group and various business units.
Develop effective brand strategies and identify potential areas for brand building.
Monitor market trends to inform brand management decisions with a bid to align campaigns with business opportunities.
Collaborate with various business units to create and execute marketing campaigns.
Develop, drive and implement internal communication strategies.
Build brand vision through powerful storytelling and content-based initiatives
Collaborate with other departments to ensure consistency in the company's brand messaging and positioning.
Overall responsibility for brand management and corporate identity
Analyze the effectiveness of brand management and marketing efforts and make recommendations for improvement.
Coordinate objectives with the Business units across the group
Sponsorship and events efforts
Manage budgets and resources related to brand management and marketing activities.
Working closely with third-party vendors to create and execute company and product branding campaigns
Media Relations
Other responsibilities as assigned