Brand Strategist at Workforce Group

Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organisational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders. At Workforce, we are committed to helping our clients perform at the highest levels and achieve their desired success. We pride ourselves in our ability to consistently adopt structured, rigorous and well thought through diagnostics process focused at understanding the peculiar needs of our clients and then design, develop and deploy customised innovative solutions and interventions to meet those needs. Our service offerings are targeted at both private and public sector organisations in Nigeria, the West African Sub-region, and other organisations across the world seeking value adding solutions to the issues and challenges militating against employee performance and organisational effectiveness. Currently, our client portfolio comprises of 75% of financial institutions in Nigeria, Top 10 FMCG companies in Nigeria Top 5 Telecommunication Service providers in Nigeria. Leading Oil & Gas Companies Leading Advertising & Marketing Communications Companies Leading Real Estate Firms Leading Services and Trading Companies

Role Overview

• The Brand Strategist is responsible for developing insight-driven brand strategies that translate into impactful experiential campaigns, activations, and consumer engagements. This role bridges consumer insight, creative thinking, and business objectives to deliver brand experiences that drive awareness, engagement, and measurable results.

Key Responsibilities

Strategy & Planning

• Develop brand and experiential strategies aligned with client objectives, target audiences, and market realities
• Translate brand positioning into experiential ideas, activation platforms, and engagement journeys
• Lead campaign strategy from brief to execution, ensuring consistency across touchpoints
• Define campaign objectives, KPIs, and success metrics for experiential activations

Consumer & Market Insight

• Conduct consumer research, market analysis, and cultural trend mapping
• Develop audience personas, consumer journeys, and engagement frameworks
• Identify behavioral insights that inform creative and experiential solutions
• Monitor competitor activities and category trends to inform strategy

Creative Collaboration

• Work closely with Creative, Planning, and Operations teams to turn strategy into compelling brand experiences
• Develop strategic creative briefs for experiential campaigns, events, and field activations
• Participate in ideation sessions, ensuring ideas align with brand strategy and objectives
• Guide creative execution to maintain strategic integrity throughout delivery

Client Engagement

• Present strategic thinking clearly and confidently to clients
• Act as a strategic advisor to clients on brand experience, engagement, and activation effectiveness
• Support business development by contributing to pitches, proposals, and strategic decks

Measurement & Optimization

• Define evaluation frameworks for experiential campaigns
• Analyze post-campaign performance and generate actionable insights
• Recommend improvements for future activations based on performance data

Key Deliverables

• Brand & experiential strategy decks
• Creative and activation briefs
• Consumer insight reports
• Campaign measurement and evaluation reports
• Pitch and new business strategy materials

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 4–7 years’ experience in brand strategy, planning, or experiential marketing
• Proven experience working within an experiential, advertising, or integrated agency
• Strong understanding of brand building through live experiences and consumer engagement
• Experience developing strategic frameworks and presenting to senior stakeholders

Key Skills & Competencies

• Strategic thinking and problem-solving
• Strong storytelling and presentation skills
• Deep understanding of consumer behavior
• Ability to translate insight into creative ideas
• Excellent collaboration and stakeholder management skills
• Analytical mindset with attention to detail
• Strong communication (written and verbal)

Desirable Skills (Added Advantage)

• Experience in FMCG, Telecoms, or Lifestyle brands
• Knowledge of digital, social, and integrated campaign strategy
• Experience working with data, research tools, and insights platforms

Performance Indicators

• Quality and clarity of strategic outputs
• Effectiveness of campaigns against set KPIs
• Client satisfaction and retention
• Contribution to pitch wins and agency growth

Method of Application