Tati Consults specializes in providing bespoke HR consultancy services and solutions to SMEs across Nigeria. Our team has been carefully chosen to ensure we provide you with a complete HR Service, wealth of knowledge and sound advice, spanning all areas of HR and the end-to-end employee lifecycle.
We are seeking an experienced Branding and Communications Manager to provide expert guidance on brand positioning, marketing strategy, and customer engagement on a consultancy basis. This role will focus on strengthening our brand identity, market presence, and competitive edge.
Key Responsibilities:
- Develop and refine brand positioning, messaging, and overall identity to align with business objectives.
- Conduct market research and competitor analysis to identify trends, opportunities, and gaps.
- Provide expert guidance on brand storytelling, visual identity, and digital presence.
- Develop brand guidelines and ensure consistency across all marketing channels and materials.
- Create strategies to enhance customer engagement, loyalty, and brand perception.
- Advise on marketing campaigns, content strategy, and communication plans.
- Support internal teams with branding best practices and implementation strategies.
- Analyze brand performance metrics and provide actionable insights for growth.
Qualifications:
- Proven experience as a Brand Strategist, Marketing Consultant, or in a similar external advisory role.
- Strong expertise in brand development, marketing strategy, and consumer behavior analysis.
- Excellent understanding of digital marketing, social media, and content strategy.
- Strong analytical skills and the ability to interpret market data into actionable strategies.
- Exceptional communication and storytelling abilities.
- Ability to work independently and provide strategic insights tailored to business goals.
Method of Application
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