'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative social tech ventures take place. The HUB is a place for technologists, social entrepreneurs, government, tech companies, impact investors and hackers in and around Lagos to co-create new solutions to the many social problems in Nigeria. CcHub functions at the heart of Nigeria’s technology innovation ecosystem as a place to: facilitate creative thinking and collaborative problem solving encourage technology innovation for improved social accountability in Nigeria incubate novel tech ideas that promotes good governance/provision of public services encourage shared accountability between technologist & innovators serve as a living lab for prototyping and testing socially minded tech tools build new skills and competencies connect, share, create and find expertise The Hub act as a cushy nest designed to accelerate the successful development of social tech ventures through an array of business support resources and services, developed and orchestrated by the hub management and offered both in the space and through our network of partners. In addition, the hub leads co-creation initiatives aimed at creating novel technologically driven solutions to the myriad social challenges facing the average Nigerian. The Hub also network stakeholders from diverse walks of life to create these solutions and also encourage social accountability through social creativity activating knowledge networks harnessing resources and imagination across society not just within public service professions and institutions
Job Summary
Co-creation HUB is committed to fostering innovation and entrepreneurship in Africa by supporting startups through capacity-building programs, advisory services, and access to networks. To enhance the success of startups, we seek a branding and marketing specialist with experience providing targeted advisory support to startups in our pre-incubation, incubation, and acceleration programs.
Role Objective
To provide expert branding and marketing advisory to startups in our programs, equipping them with the knowledge, tools, and strategies to build strong brands, establish market presence, and accelerate business growth.
Scope of Work
The Branding and Marketing Specialist will:
Advisory Support:
- Conduct branding and marketing workshops for startups.
- Provide one-on-one coaching sessions tailored to startups’ unique needs.
- Develop branding strategies, including visual identity and messaging frameworks.
Marketing Strategy Development:
- Advise startups on market positioning, target audience segmentation, and customer engagement strategies.
- Guide startups in crafting tailored go-to-market strategies, including digital marketing plans.
Storytelling and Messaging:
- Assist startups in creating compelling narratives that align with their vision and values.
- Develop key messaging frameworks for pitching, social media, and other communication channels.
Branding Execution:
- Offer guidance on brand asset creation, including logos, taglines, and visual collateral.
- Support startups in implementing marketing campaigns and evaluating their effectiveness.
Capacity Building:
- Deliver training on branding and marketing best practices.
- Share resources and tools to help startups independently sustain their branding and marketing efforts.
Monitoring and Updates
- Provide weekly status updates during project team meetings to ensure alignment and progress tracking.
- Document key insights and feedback from meetings and disbursement calls.
- Create a clearly defined milestone tracker in line with programs objectives.
- Develop key metrics to measure the success of support communication metrics and provide actionable insights.
- Develop a closing report summarizing communication successes, lessons learned, and recommendations.
Qualifications
- Proven experience in branding, storytelling, and strategic communication, startup advisory in the areas is a plus or social impact sector.
- Strong track record of supporting startups or SMEs in developing brand narratives and outreach strategies.
- Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders.
- Knowledge of African EdTech ecosystems is an advantage.
Method of Application
Signup to view application details.
Signup Now
