Brands and Communications Specialist at Pinnah Foods

Responsibilities

• Execute initiatives for creative marketing campaigns/events aimed at increasing brand awareness and sales performance.
• Implementation of marketing strategy in alignment with strategic business objectives.
• Assist in outbound or inbound marketing activities in various areas (market research, data analysis,branding ideas,campaign execution,promotional materials, advertising copies, graphics design,events planning etc.).
• Supervise the smooth execution of all events in line with agreed plans and directives.
• Implement plans and initiatives for strategic business partnerships andexternal contractual agreementsin line with the direction of the marketing department.
• Manage relationships with technology service providers (e.g. website management, website payment platforms, whatsapp order taking services, etc) to ensure optimal performance & contractual compliance. Manage SLAs and resolve issues to ensure vendor services meet business needs.
• Liaise with external vendors to execute campaigns and promotional events in line with the direction of the marketing plan.
• Provide reports on the performance of marketingactivities and assess against company goals (KPIs).
• Suggest new initiatives and strategies to increase brand awareness,revenue and ROI of the business.
• Brainstorm and develop ideas for creative marketing campaigns.
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Conduct market research & analysis to identify customer trends, competitor offerings and demographic data.
• Collaborate with other departments to coordinate brand awareness and marketing efforts.
• Ensure alignment with brand standards of all marketing-related material.
• Responsible for ensuring that the customer journey across all channels (outlets, website, third party platforms, whatsapp, social media, etc.) is seamless and optimised at every touchpoint.
• Monitor 3rdparty platforms (Glovo, Chowdeck, etc) to ensure maximum visibility and proper brand representation.
• Scheduled outlet visits to ensure compliance to brand image and guidelines.
• Oversee the smooth running of the centralised whatsapp customer experience centre.
• Ensure that response to customer complaints/feedback (across all channels) are made in a timely manner and meets stipulated guidelines e.g. brand tone, speak, etc.
• Responsible for relationship management and communications with influencers.
• Responsible for growing our customer marketing database.
• Undertake other tasks of the marketing plan as assigned by your line manager.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Business Management or similar field.
• Minimum of 5 years relevant experience, with at least 2 years in a leadership role.
• Proven track record of developing and executing successful brand and marketing strategies.
• Data Savvy. Proven ability to analyze complex data and translate insights into actionable strategies.
• Understanding of SEO, SEM, social media marketing, and content marketing.
• Proficiency in marketing tools and software, including CRM systems, and data analytics tools.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Method of Application