Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders. The journey began with our pioneering of the food court concept in Nigeria - a new and exciting offering for the local market. At the same time, we also imported well-developed QSR (Quick Service Restaurant) brands from South Africa. Since this time we have concentrated on developing our own brands, which already occupy prime market positions. Chicken Republic, as our flagship brand, is a classic success story. Since launching in 2004, Chicken Republic has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009). Our multifaceted business also comprises an Operational Division, Central Kitchen Unit and Supply Chain Division.
Job Purpose
- To support the delivery of Analysis and insights by providing data and information for the day-to-day operation of the business and identify pricing opportunities for the business.
Core Responsibilities and Key Result Areas
Recipe costing
- Reviews food recipe and determines appropriate costing of menu items
- Converts recipes for use in quantity preparation.
- Ensure up to date costing of material items
- Performs margin and pricing sensitivity analysis in order to support business initiatives
- Develop price points for new product launches to improve profit margin and sales volumes
Business Analysis
- Reviews products menu to determine the best and worst performing products by location
- Determine location theoretical GP and cost benefit per location
- Monitors pricing decisions and proactively monitor products’ performance to determine whether revaluation is needed
- Ensures pricing accuracy across all store types and regions
- Performs products and volumes profitability analysis
Competitive Analysis
- Monitors and update commercial and competitor price lists
- Analyze market trends, including competitors’ prices, consumer habits, marketing strategies and profitability
- Work closely with relevant teams to capture pricing strategies and opportunities.
Data Analytics
- Reporting on daily, weekly, and monthly product performance
- Key Performance Indicators
- Ensures an updated product price list by clusters
- Ensures an updated competitor price list
- Maintain and regularly update pricing models
- Develop regular templates to drive business operation
Knowledge Requirements
- Demonstrates good research, quantitative, and analytical skills
- Must be competent in software programs such as Microsoft Office, Excel
- Have a natural aptitude in mathematics and can think analytically.
- Demonstrates commercial and economic awareness, including an awareness of global economic factors that can influence the Food & Beverage and QSR industry
- Knowledge of written and verbal communication skills
Job Specifications
- A good first degree in Mathematics, Statistics, Computer Science, Economics, or Finance.
- Relevant professional degree is an added advantage
- Minimum of 5 years’ experience in a similar role is required
Decision Expectations
- Research and prepare pricing reports.
- Prepares competition report
- Prepares pricing impact reports
- Prepares product- volume profitability report
Method of Application
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