Sunrose Consulting Limited is a Human Resource Consulting and Training firm committed to providing leading edge HR infrastructure support and exemplary customer service leading to improved performance of our client organisations. Our firm provides a wide range of human resource services including Executive Selection (Recruitment), HR outsourcing, performance management, organisational development and policy and procedure development. We also offer specialised training programmes tailored to the peculiar needs of our clients. Our consulting services can be provided on-site or off-site or a combination that best suits our client's needs.
Description
- The Company is now seeking to recruit a Communication and Content Specialist to take its brand voice, content, and communication strategies to the next level.
- Reporting to the Chief Operating Officer, you will be responsible for defining and executing the Company’s brand voice, reviewing and overseeing all written content across platforms, and driving user engagement with compelling, disruptive, and viral content.
- This role demands an experienced leader who can create and manage communication strategies, oversee product copy, marketing content, PR, and brand storytelling while ensuring consistency and quality across all media outlets.
- You will be the key person responsible for making the Company ‘The Talk of The Industry’ through unconventional and creative content that drives user engagement, onboarding, and sales. This is a high-impact role that requires initiative, strategic thinking, and the ability to contribute significantly to the growth of the Company’s brand and user base.
Key Responsibilities
Brand Voice Creation & Oversight:
- Develop and maintain the Company’s unique brand voice, ensuring consistency across all platforms, products, and media. Craft the brand story in a way that resonates with the target audience and positions the Company as a market leader.
Content Strategy & Execution:
- Create, review, and oversee all content on The Company’s apps, websites, social media, and marketing materials. Ensure that all content is compelling, error-free, and aligned with the brand’s voice and goals. Implement strategies to create viral, disruptive content that drives user engagement and sales.
Copywriting & Marketing Content:
- Write and review all marketing content, including ads, product descriptions, social media copy, blog posts, newsletters, and promotional campaigns. Ensure all content is optimised to drive onboarding, sales, and user engagement.
Communications Management:
- Execute all responsibilities of a communications manager, including managing corporate communications, PR strategies, and media relations. Lead communications campaigns that promote The Company’s brand, services, and mission.
Content Accuracy & Quality Control:
- Monitor and follow up on all written content across the company to ensure accuracy, consistency, and alignment with The Company’s standards. This includes overseeing product copy, customer communications, and internal documents.
Disruptive & Viral Content Creation:
- Be unconventional and create content that generates buzz, driving virality across platforms. Craft marketing campaigns and creative strategies that put The Company in the spotlight and increase brand awareness.
Cross-Department Collaboration:
- Work closely with the marketing, product, sales, and business development teams to align content with the company’s overall strategy. Provide feedback and direction on all content-related initiatives.
Product Writing:
- Lead product writing efforts, ensuring that all product descriptions, user guides, and in-app messaging are clear, compelling, and aligned with the user experience.
Sales & User Onboarding Content:
- Create content designed to onboard users effectively and drive sales. Develop compelling narratives that engage potential customers and encourage them to take action.
Innovative & Critical Thinking:
- Bring new ideas and innovative approaches to content creation and brand communication. Continuously seek out creative solutions to position The Company as a top player in the industry.
Requirements
Experience:
- At least 5 years of experience in copywriting, communications, marketing, and product writing, with a proven track record in developing successful content and communication strategies.
Copywriting Expertise:
- Deep knowledge and expertise in all aspects of copywriting, including marketing, product, PR, brand storytelling, and user engagement. Ability to craft content that drives virality and increases sales.
Communications Management:
- Strong experience in managing corporate communications, PR strategies, and media relations. Ability to lead communication efforts that drive brand awareness and company growth.
Marketing & Product Knowledge:
- Proven experience in creating content for product launches, user onboarding, and sales campaigns. Ability to align content strategy with marketing goals and product development.
Brand Storytelling:
- Exceptional storytelling skills with the ability to craft a compelling narrative that resonates with users and positions the brand as an industry leader.
Creative & Disruptive Thinker:
- Ability to think outside the box and create unconventional content that goes viral. Experience in driving content-based marketing campaigns that generate significant buzz.
Attention to Detail:
- High level of attention to detail to ensure all content is error-free, accurate, and aligned with the Company’s brand voice and standards.
Collaboration & Leadership:
- Strong leadership and team collaboration skills. Ability to work with multiple departments to ensure content and communication strategies align with business objectives.
Method of Application
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