Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
Purpose of Role
The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliver world class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teams
Top Accountabilities
- Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
- Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
- Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
- Work in collaboration with senior stakeholders to influence media investments decisions.
- Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team
Qualifications, Experience, and leadership
- 4 years of integrated media or connections planning experience, with strong social and digital media experience
- Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends
- Successful and productive relationship management with agency partners
- Strong drive and determination. A track record of beta testing & optimization.
- Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
- A master at influencing skills across all levels of the organization to build belief in others and drive action
Method of Application
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