The Content Developer/Community Manager plays a crucial role in developing and implementing innovative content development strategies to enhance our online presence, drive engagement, and maximize conversions for the brand.
Key Responsibilities:
Identify and discuss marketing goals for different products and use that to plan content Develop a content strategy for products and marketing campaigns
Create a content marketing plan for each product and review the plans monthly Create a monthly content marketing calendar putting all products and content platforms into consideration.
Write out content ideas for products and campaigns
Create new pillar content (articles, videos)
Repurpose old and new pillar content into different content types
Blog articles
Email newsletters
Micro video content
LinkedIn Posts
Social media graphics with captions
Infographics
Carousels
Create/Repurpose content to be distributed on different media platforms
YouTube & YouTube shorts
Instagram Reels
Facebook & Facebook Reels
TikTok
LinkedIn
Blog
Write supporting captions for all social media content
Publish and distribute content in different forms on different media platforms Write email newsletters for marketing campaigns
Brainstorm and record fresh content ideas
Write scripts for product video ads
Approve all produced content before they go out (Quality Control)
Education/ Professional Qualification:
Bachelor's degree in Marketing, Communications, or a related field. Proven experience in community management, preferably in the real estate industry.
Experience
Minimum of 3-5 years of experience in community management, preferably in the real estate industry.
Proficient in utilizing social media management tools and platforms to schedule, monitor, and analyze online activities
Strong analytical, problem-solving, and decision-making skills.
Creative thinker with the ability to develop engaging content tailored to different target audiences.
Exceptional written and verbal communication skills, capable of delivering information effectively and professionally.
Proven ability to lead and develop a high-performing team.
Strong understanding of content development tools and community management
