TP Media is a digital agency focused on creating a great and impressive online presence for our clients. We provide best-in-classweb design and development solutions, as well as content creation and distribution services.
Role Overview
- Planet Media is looking for a dynamic and versatile Content Lead & Growth Marketer to lead the charge in creating engaging, niche-focused content and driving audience growth for our meme pages and client campaigns.
- This role combines the creativity of a content strategist with the analytical mindset of a growth marketer, ensuring that our content captivates, engages, and expands our target audience.
- As the business grows, this role will lay the foundation for scaling our content, marketing, and sales efforts across additional niches.
Key Responsibilities
Content Creation and Strategy:
- Develop a comprehensive content strategy for meme pages, aligned with brand goals.
- Oversee the creation of engaging, viral, and niche-specific content, including memes, videos, and graphics.
- Ensure consistency in tone, style, and branding across all content.
- Collaborate with freelance designers, video editors, content curators and other creatives as needed.
Growth Marketing:
- Execute strategies to grow page followers, engagement, and audience reach organically and through paid ads.
- Leverage AI tools and analytics platforms to optimize content performance and understand audience behavior.
- Experiment with new content formats, posting schedules, and community engagement tactics.
- Stay updated on trends and industry best practices to keep our strategies cutting-edge.
Analytics and Optimization:
- Track and report key performance metrics, such as reach, engagement, and conversion rates.
- Use data to identify growth opportunities and improve content and marketing strategies.
- Conduct A/B tests on campaigns to refine audience targeting and ad performance.
Offline Marketing and Sales Integration (Future Responsibility):
- Develop offline marketing campaigns and partnerships to promote the brand and its content.
- Coordinate sales strategies with the eventual sales team to align marketing efforts with client acquisition.
Collaboration and Team Development:
- Work closely with the Founder/CEO to align content and growth strategies with business goals.
- Lay the groundwork for hiring and managing specialized team members as the company expands.
- Lead the recruitment of the content curation and production teams
- Foster relationships with influencers and partners to amplify content distribution.
Key Performance Indicators (KPIs)
- Monthly follower and engagement growth on meme pages.
- ROI on paid ad campaigns.
- Number of viral content pieces produced monthly.
- Traffic and leads generated for client campaigns.
- Successful testing of new content formats and strategies.
Qualifications
- Candidates should possess Bachelor's Degrees
- Experience: 3 - 5 years in social media marketing, content strategy, or growth marketing.
Technical Skills:
- Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite).
- Familiarity with analytics tools like Google Analytics and AI-based marketing tools.
- Knowledge of paid ad platforms (e.g., Facebook Ads, Instagram Ads, Google Ads).
Creative Skills:
- Strong understanding of meme culture and viral content creation.
- Ability to guide designers and video editors to produce high-quality content.
Soft Skills:
- Excellent communication, multitasking, and leadership abilities.
- A data-driven mindset with a passion for experimentation and innovation.
Compensation
- Competitive salary
- Health insurance
- Remote work.
Method of Application
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