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Content Marketing Executive at Dragnet Nigeria

Dragnet NigeriaLagos, Nigeria Digital Marketing
Full Time
Dragnet Solutions is a dynamic Information Technology company that specializes in the design, development and implementation of innovative people screening solutions. Since our incorporation in 2007, we have been at the forefront of creating and recreating objective recruitment and application management processes to meet international standards. As official e-recruitment partners to CIPM (Chartered Institute of Personnel Managers of Nigeria) and the Graduate Screening Technical Consultants to NECA (Nigeria Employers’ Consultative Association). Our aim is to implement innovations to solve human problems with integrity and excellence. Through the years we have grown and introduced many services for our esteemed clients. Our solutions are broadly

Job Overview

  • As a Content Marketing Executive at Dragnet Solutions Limited, you will play a pivotal role in developing and executing content marketing strategies across various digital platforms.
  • You will be responsible for creating compelling and relevant content, managing our content calendar, and actively engaging with our audience on social media.
  • Your work will directly contribute to the growth and success of our brand.

Key Responsibilities

  • Develop engaging and persuasive copy for marketing materials, including websites, social media, email campaigns, and advertisements.
  • Ensure that all content aligns with our brand voice and messaging guidelines
  • Collaborate with the marketing team to create and maintain a content calendar that outlines content themes, publication dates, and targeted platforms
  • Ensure timely content delivery and alignment with marketing objectives
  • Generate high-quality blog posts on a weekly basis to engage and inform our target audience
  • Research and write on relevant industry topics, trends, and company updates
  • Manage and update content on various social media platforms, ensuring consistency and engagement
  • Utilize scheduling tools and techniques to optimize social media content distribution
  • Actively engage in social listening, monitoring conversations and mentions related to our brand, industry, and competitors
  • Identify emerging trends and insights and report them to the marketing team for strategic planning.

Qualifications

  • Bachelor's Degree in Marketing, Communications, English, or a related field
  • 3+ years of experience in Content Marketing
  • Proven experience in content marketing, copywriting, and social media management
  • Proficiency in using content management systems (e.g., WordPress) and social media scheduling tools
  • Strong writing and editing skills with a keen eye for detail
  • Knowledge of SEO best practices and experience with keyword research
  • Creative thinking and the ability to generate innovative content ideas
  • Excellent time management and organizational skills
  • Strong analytical and reporting abilities to measure content performance.

Method of Application

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