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- The Content Marketing & Brand Manager is responsible for curating content and playing a strategic and executional part in ensuring that the church’s voice is distinct, modern, impactful, and Christ-centered across all digital and offline touchpoints.
Key Responsibilities:
Content Strategy & Curation.
- Design storytelling frameworks (e.g., PREP Model, Story-to-Point) to be used by video and social media teams.
- Work with the Communications team to transform sermons, teachings, and live experiences into multi-format content: reels, carousel posts, devotionals, podcasts, blogs, and campaigns.
- Ensure content is theologically sound, contextually relevant, and culturally innovative.
Brand Positioning
- Collaborate with design teams to ensure all visual content reflects the brand's spirit: excellence, support, family-oriented, relevance, warmth, and impact.
Campaigns & Thought Leadership
- Ideate and manage thematic campaigns around key events and church services.
- Position the Pastor as a man of prayer and practical wisdom through strategic cut-outs, short-form videos, and blog-style devotionals.
- Drive narrative around testimonies, transformations, outreaches, and empowerment, ensuring they emotionally connect with the audience.
Audience Engagement & Growth
- Stay ahead of digital trends in faith content, Gen Z and Millennial culture, and emotional storytelling.
- Create content encouraging active engagement, resharing, and conversations around spiritual growth and life transformation.
- Use data insights and community feedback to refine content formats and topics.
Key Deliverables
- Weekly content calendars (social, blog, WhatsApp, campaigns)
- Monthly brand report (engagement, reach, feedback, success stories)
- Content spotting, strategic direction, and content curation based on brand positioning.
Collaborates With:
- Lead Pastor & Teaching Team (for content source)
- Social Media Manager
- Creative/Design Team
- Video Editors
Requirements
Must-Have:
- Minimum of 3–5 years of experience in content marketing, branding, or digital communications.
- Strong writing, ideation, and editing skills — ability to turn teachings into compelling content.
- Deep understanding of faith-based content and the Christian digital space.
- Experience managing multi-platform content (Instagram, TikTok, YouTube, Blogs, WhatsApp, Podcasts).
- Strong organizational skills and ability to manage multiple projects with tight deadlines.
- Portfolio required.
Method of Application
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