Gradely is Nigeria’s first truly personalized learning platform that empowers educators and parents to make a difference in their ward’s learning outcomes and produce more globally-competitive learners.
To do this, we are providing the tools, content and people that can support the learning process of every student. We believe that with more real-time data and feedback on the learning process, it is possible for teachers and schools to notice each individual’s learning gaps and fill those gaps in more efficient ways.
We strive to be school process-friendly, parent-first and teacher-led.
Description
- The Content Marketing Specialist will own end-to-end content strategy and execution, ensuring that all content channels work together to support brand growth, lead generation, and customer education.
- This role is both strategic and hands-on. You will plan, create, optimize, publish, and measure content across multiple platforms
Key Responsibilities
Content Strategy & Planning:
- Develop and execute an overall content strategy aligned with marketing and business goals.
- Plan monthly and quarterly content calendars across key channels.
- Ensure consistency of brand voice, messaging, and positioning across all content.
Content Creation & Distribution:
- Create and manage high-quality written content, including blog posts, email newsletters, website content, and educational and thought-leadership content.
- Collaborate with designers or social media team members where needed to support content distribution.
- Repurpose long-form content into multiple formats to maximize reach.
SEO & Content Optimisation:
- Conduct keyword research and topic planning to support organic growth.
- Optimize blog and website content for search engines (on-page SEO).
- Monitor content performance and refine strategy based on traffic, rankings, and engagement.
Email Marketing & Nurturing:
- Own the planning and execution of email newsletters and campaigns.
- Ensure content supports lead nurturing, retention, and customer education.
- Track open rates, click-through rates, and engagement metrics.
Key Performance Indicators (KPIs)
This role will be evaluated primarily on:
- Content Output Consistency: Planned vs published content
- Organic Traffic Growth: Blog and website traffic trends
- SEO Performance: Keyword rankings and search visibility
- Email Engagement: Open and click-through rates
- Lead Generation: Content-supported lead generation.
Qualifications & Experience
Required:
- Interested candidates should possess a Bachelor’s Degree
- 3–5 years experience in content marketing or growth marketing, with direct responsibility for lead generation or demand creation.
- Proven track record of using content to generate qualified leads.
- Experience building and executing content strategies that support sales funnels.
- Strong experience managing blog and website content as a lead acquisition channel.
- Hands-on experience with email marketing and lead nurture campaigns, including segmentation and performance analysis.
- Practical experience with keyword research, search mapping, and on-page SEO.
- Experience in edtech, SaaS, or digital services is a strong advantage.
Technical Tools & Skills:
- CMS platforms (e.g. WordPress)
- Email marketing tools
- SEO tools (e.g. Google Search Console, Ahrefs, SEMrush)
- Content planning and collaboration tools.
Compensation & Benefits
- Monthly Salary: ?300,000
- Performance-Based Bonuses: Linked to clearly defined lead generation outcomes.
- Health Insurance (HMO)
- Fully Remote Work
- Scope to grow into broader marketing leadership roles with strong performance.
Method of Application
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