Koins Microfinance Bank Limited is a fully licensed technology and impact-driven microfinance bank that focuses on driving financial inclusion. Loans / Savings/ Investments.
Job Summary
- The Content Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives.
- This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads.
- The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions.
- Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.
Requirements
Technical Skills:
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Cap cut)
- Knowledge of motion graphics tools (e.g., After Effects)
- Experience with video production equipment (cameras, lighting, sound)
- Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.)
- Understanding of SEO for video (e.g., metadata, thumbnails, captions).
Marketing Knowledge:
- Strong grasp of digital marketing fundamentals and trends
- Ability to align video content with marketing goals and KPIs (engagement, conversion, retention)
- Experience creating content for ads (YouTube, Facebook, TikTok)
- Understanding of customer journey and how video fits into content strategy
- Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio).
Creative & Communication Skills:
- Strong storytelling skills and ability to create emotionally engaging content
- Creative direction and scripting ability
- Excellent written and verbal communication for cross-team collaboration
- Ability to work with designers, copywriters, and marketers.
Requirements
- Interested candidates should possess an HND / B.Sc Degree with a minimum of 3 years work experience.
Benefits
- 13th Month Salary
- Hybrid work model
- Leave Allowance
- HMO?.
Method of Application
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