D-Tech Centrix Inc. is a leading education and career consultancy company. We provide a wide range of services to help students and professionals achieve their academic and career goals. Our team is passionate about making a positive impact in the lives of our clients, and we are looking for a competent Sales Manager who shares our values.
Role Overview
- We’re seeking a strong, results-driven Content & Marketing Team Lead with deep expertise in ads management, persuasive storytelling, and marketing automation.
- This person will manage the full content team, develop conversion-focused campaigns, and drive audience growth across platforms.
- The right candidate must be both creative and analytical — someone who can write compelling copy, design campaigns that sell, and track every effort against metrics.
- This role will primarily oversee marketing for our Career Coaching Programs and other high-impact products that elevate Pathfinder’s brand and revenue.
Key Responsibilities
Leadership & Strategy:
- Lead the content and marketing team to execute monthly campaigns aligned with company goals.
- Collaborate with the Sales and Operations teams to align all marketing efforts with revenue targets.
- Plan and oversee two Instagram Lives per week and one webinar per month in collaboration with Sales.
- Coach and mentor content creators, ensuring consistent delivery and accountability.
Advertising & Campaign Management:
- Plan and execute high-converting Facebook, Instagram, and LinkedIn ad campaigns.
- Develop ad creatives and copy with clear CTAs that drive conversions.
- Analyze ad performance weekly and continuously optimize for cost-per-lead and ROI.
- Test new ad formats, targeting strategies, and creative ideas to increase reach and impact.
Email Marketing & Automation:
- Build and manage email automation sequences for different audience segments (career, immigration, study abroad, business).
- Use automation tools (e.g., Zoho, Mailchimp, or ActiveCampaign) to nurture leads and recover abandoned carts.
- Design weekly newsletters and promotional emails with persuasive storytelling and measurable outcomes.
Content Strategy & Execution:
- Oversee daily social media content, ensuring relevance, engagement, and alignment with sales campaigns.
- Ensure content is optimized for SEO, readability, and conversion.
- Create and maintain a content calendar aligned with company events, bootcamps, and special promotions (Black Friday, Cyber Monday, 12 Days of Christmas, etc.).
- Manage testimonials, stories, and user-generated content to enhance credibility and engagement.
Analytics & Reporting:
- Track weekly marketing metrics and share insights on leads, conversions, and campaign performance.
- Collaborate with the Sales Lead to adjust campaigns based on performance data.
- Monitor trends and competitors to keep Pathfinder’s content fresh and relevant.
What Success Looks Like (First 90 Days)
- Ads consistently running for Pathfinder’s top products.
- Email automation reactivated and aligned with campaigns.
- Career Coaching and Bootcamp campaigns live and generating conversions.
- Weekly analytics reports shared with leadership.
- Improved collaboration and accountability within the content team.
Requirements
- Candidates should possess relevant qualifications.
- 4 - 6 years of experience in digital marketing or content leadership.
- Proven experience running paid ad campaigns (Meta Ads, Google Ads, or LinkedIn).
- Strong knowledge of email marketing, lead nurturing, and automation workflows.
- Excellent copywriting and storytelling skills for persuasive selling.
- Experience managing creative teams and cross-departmental campaigns.
- Familiarity with Zoho CRM and automation tools (preferred but not mandatory).
- High energy, self-directed, and performance-driven.
Compensation
- Competitive base pay (negotiable based on experience).
- Performance incentives based on conversion targets.
- Growth opportunities as the company scales.
Application Closing Date
15th November, 2025.
Method of Application
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