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Content Optimization Specialist at Project Growth

Project GrowthNigeria Digital Marketing
Full Time
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!

Key Responsibilities:

  • Keyword Research: Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client goals.
  • Competitive Analysis: Analyze competitors’ content strategies to uncover opportunities and gaps in the market.
  • Content Brief Development: Develop detailed and effective content briefs to guide content creation, ensuring alignment with SEO best practices.
  • Collaboration: Work closely with content creators to ensure briefs are accurately followed and objectives are met.
  • Performance Monitoring: Monitor and report on content performance, making recommendations for ongoing optimization.
  • SEO Trends: Stay current with SEO best practices and industry trends to continuously improve strategies.

What Success Looks Like:

  • High-Quality Content: Produce high-quality content briefs that are clear, actionable, and aligned with strategic goals.
  • Improvement in Content Metrics: Achieve measurable enhancements in key content performance indicators such as organic traffic, keyword rankings, and engagement metrics.
  • Timeliness: Maintain a high level of efficiency in delivering content briefs and related materials, meeting or exceeding deadlines.
  • Client Satisfaction: Secure high client satisfaction ratings through effective content strategies and execution.
  • Professional Development: Demonstrate a commitment to continuous learning and improvement in the field of content optimization and SEO.

Required Skills and Qualifications:

  • Keyword Research: Proficient in keyword research techniques and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
  • Competitive Analysis: Strong experience in analyzing competitors’ content strategies.
  • Content Briefs: Ability to create clear, detailed, and actionable content briefs.
  • Analytical Skills: Excellent analytical skills and attention to detail.
  • Communication: Strong communication and collaboration skills.
  • SEO Tools: Experience with SEO tools and platforms.
  • English Proficiency: 100% fluent in English, with impeccable writing skills.

Method of Application

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