Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate organizational growth by providing comprehensive human resource services. We specialize in industries such as banking and non-banking financial institutions, pharmaceuticals, fast-moving consumer goods, manufacturing, fintechs, telecommunications, and retail.
Job Duties
- Owning the execution of an editorial calendar incorporating engaging content that brings clients and referrals
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand’s target audience
- Ideation and creation of social media content across all platforms (Instagram, Facebook, YouTube, Twitter/Threads, LinkedIn)
- Execute and optimize email campaigns and flows
- Creating advertising and marketing materials and overseeing their production
- Creating advertising material for print, billboards, lamp posts, electronic boards, etc
- Planning and executing content production with the CEO and other executives at the firm
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Assisting with Public Relations initiatives as they come up
- Developing content governance guidelines for tone, style, and voice of all content and ensuring they are followed
- Developing editorial strategy so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing the content marketing strategy to evaluate whether it's working or not.
Qualifications
- B.Sc. in Mass Communication or any related field
- 2+ years of experience creating and executing a content calendar
- Proven ability to drive growth and engagement on social media
- Ability to provide examples of prior content creation, from ideation to execution
- Data-driven with solid understanding of key content metrics
- Ability to capture a brand voice and values and implement across all forms of content
- Strong research and proof-reading skills
- Knack for conceptualizing new content through the repurposing of existing video and written content
- Superior organizational skills.
- Excellent copywriting skills
- Content monetization skills
- Strong team-building skills
- Strong attention to detail
- Strong Leadership qualities
Method of Application
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